Morphy Richards: Anyone for tea and toast?

Morphy Richards, one of the UK’s leading small home appliance companies, has launched its first online marketing campaign, via Sydney digital agency Bullseye, in a bid to further drive brand presence in Australia. 

The campaign, ‘Who In Australia Would You Most Like To Have Tea And Toast With?’ aims to drive awareness and sales for its new Illuma Toaster, through a dedicated microsite, online competition, and social media. 

The aim of the promotion is to generate buzz around the new Illuma Toaster and Kettle range through a competition. Consumers are encouraged to participate in the competition via the dedicated microsite, which offers Australians the chance to have ‘tea and toast’ with their selected celebrity. 

This will be the first time Morphy Richards has engaged with its community through social media. Built by digital agency Bullseye, the microsite will help the business engage with its consumers online. The microsite will also have links to social media sites such as Twitter and Facebook, to encourage their community to spread the word about the new Toaster and Kettle range. Additional activity will also include consumer PR undertaken by Howorth and print advertising in target publications.

Anita Brodian, Marketing Coordinator for Morphy Richards Australia, comments: “The idea of the campaign is to drive awareness around a new product – the Illuma Toaster – but to also engage with our customer base in a way we’ve never done before. Our ultimate objective with the campaign will be to enhance our brand awareness and build upon a leading reputation in small home appliances in Australia.” 

Morphy Richards has been in the Australian market since 2002 providing small appliances at the premium end of the Australian market.