The grass is greener at Meadow Fresh
September 29 2009, 9:17 am | | 16 Comments
Publicis Mojo, Auckland has put to air a new spot for Meadow Fresh Calci Trim, directed by Daryl Ward via Curious Film.
Client : Goodman Fielder Dairy
Product : Cali Trim
Agency : Publicis Mojo, Auckland
Creative Director : Stephen McKenzie
Copywriter: Guy Denniston
Art Director: Clara Mclaurin
TV Producer: Jane Oak
Production Company: Curious Film New Zealand
Director/DoP : darryl ward
Executive Producer : Matt Noonan
Producer : Tara Riddell
Editor : Nathan Pickles
16 Comments
Our ambient takeover idea is too expensive. Let’s just do it in TV!
Did they actually do the grass thing for real? That would have been cool.
There’s no way that grass will survive.
Where are those Kiwi cows? Oh, I see them.
Of course it was real. They just had all the cameras in the right place at the right time to capture all those natural expressions.
I thought milk came from cows… not meadows.
it seems a little dark and moody?
it was real, I saw it when I was stumbling home from clubbing
I’m sure it was done for real but it feels extremely orchestrated.
I’m assuming the grass had to be fake – you can’t roll turf with the grassy side sticking out, and it’s impossible to cut it with those big weedy bits.
Plus the mess from the dirt would be massive.
Genetic Engineering – 1, Cows – 0.
Still, rather see fake turf on a platform than bits of chewing gum stuck to tiles, a very warm & feel good feeling to it.
I don’t get it!
What does grass in a train station have anything to do with my milk being really fresh?
Be good to see fresh green grass! Looks a bit too moody!
Do they make milk out of grass these days?
The train platform is always greener on the other side.
No. That’s real grass. It was beautiful. I went to the station directly from entertaining some sydney creatives in Auckland City that night, and it was a spectacular sight to see…. The platforms in real grass. I’ll get some production photos to show you. Can do!
Hey Peter,
I need to revolutionise the turf industry in NZ then. Seriously, it must be a mind fuck to roll that shit up backwards and then re-roll it out when you get it off the truck.
Dirt – outside, grass – inside, much easier!
Big, messy stunt but I think all the local cooch growers would have had a field day. Would have loved to have seen it.