Splash the answer to What Women Want… to buy according to Lend Lease

Lend Lease, the property management company behind ten major shopping centres across Australia, has appointed Splash Consulting Group as its major agency partner. The appointment of Splash – the Sydney-based marketing to women experts, follows a six month project for one of Lend Lease’s Melbourne shopping centres and a three-way rebranding pitch. 

According to head of marketing for the retail business at Lend Lease, Michael Dockery, the partnership marks a distinct consumer-led direction for the portfolio, kicking off with a rebuild of the shopping centre style guide: “Lend Lease has a proud history of being consumer-led and we’re confident that the Splash team will enhance that approach. Splash are knowledgable, focused and represent a good size and cultural fit,” says Dockery.

Splash’s head of research & planning, Jessica Lai (pictured), will lead the account and says that Splash’s ongoing ‘Shevesdrop’ qualitative research program will give her team a distinct advantage. Says Lai: “Having the ability for our creatives to tap into regular, real time consumer insights is invaluable and ensures a consumer-led rather than creative-led strategy.”

The Lend Lease win, along with other major project work from Priceline, Celebrity Slim and Cricket Australia has seen Splash grow 35% on last year.