ballsy, fresh yet fruity idea wrecks everything
Fresh ‘n Fruity is a fruited yoghurt brand made unique by its fresh ingredients and innovative processes. To capture this idea agency Colenso BBDO, Auckland sought to create a beautiful piece of film that demonstrated yoghurt-making in the most crazy and original way they could, while still maintaining appetite appeal, and the playful tone synonymous to the Fresh ‘n Fruity brand. And this is the result. Two 33-tonne wrecking ball cranes, facing off in a spectacular battle/dance until they finally collide, creating an amazing display of fruit mixing with yoghurt – because no one does fresh and fruity like Fresh ‘n Fruity.
Executive Creative Director: Nick Worthington
Creative Team: Kimberley Ragan and Rebecca Johnson-Pond
Agency Producer: Nigel Sutton
Director: Noah Marshall
Producers: Charlene George and Tim Fermino
Production Company: The Sweet Shop
Editor: Tim Mauger
Post Production: Jon Baxter
Music + Sound Production: Groove Armada and Shane Taipiri
Planner: Sue Gill
7 Comments
that’s actually really f’ing cool
reminds me of schweppes but hey
That’s pretty cool. Well done.
Really nice.
Smashing.
Tango anyone?
Reminds me of lots of things. It’s only advertising.
If this is how NZ does for big boring Yoghurt commercials, I’d hate to see what they’d do for road safety.
Super well done, very envious of your side of the ditch.