More Momentum: Ryan Peal to provide ‘Ideas, Inspiration and Imagination’ in newly created role
Momentum Worldwide, Sydney has appointed Ryan Peal to the newly created position of the Director of Ideas, Inspiration and Imagination.
Peal previously was the Asia-Pacific Creative Director for Hill & Knowlton (H&K), leading a team of more than 75 people across 9 markets to raise the overall level of creativity of the agency. Since joining H&K Sydney in 2006 the agency has experienced strong growth, more than doubling revenue, profits and team size. While at H&K the Sydney office was named APAC PR Consultancy of the Year in 2007 and a top 3 Finalist in 2008, the same year H&K APAC was a runner-up in the PR Network of the Year category. In addition, Ryan’s former H&K blog – now found at http://ryanpeal.posterous.com/ – previously has ranked as one of the top 500 marketing blogs in the world and top 25 in Australia.
“Our experiential and events business will be enhanced by adding one ofthe industry’s most creative PR talents into the mix, ensuringcampaigns have a maximum return on investment by amplifying our effortsthrough word-of-mouth and media coverage,” said Gus Guthrie, ManagingDirector, Momentum Worldwide Australia. “Equally, a majority of PRefforts often need an event or stunt to drive media coverage, andRyan’s one of the best in the business in thinking of ideas thatcapture people’s imaginations and reporter’s interests. We can’t waitto see his infectious sense of curiosity and competitive spirit runrampant at Momentum.”
Prior to moving to Australia Peal was theU.S. Youth Marketing Director for H&K, leading global and regionalefforts for some of the world’s biggest brands, winning a variety ofindustry awards in the process. Previously he has created fullyintegrated campaigns combining public relations, branded content,events, digital, experiential, as well as mobile marketing and gamingapplications. Peal was instrumental in developing the globalcommunications program to introduce the legendary Motorola RAZR, one ofthe most recognizable and successful marketing efforts of all time. Healso drove global word-of-mouth by shutting down Times Square tointroduce the adidas FIFA World Cup match ball. Ryan’s portfolio ofexperience also includes working with The Coca-Cola Company, Ford,Burton, Canon, Yahoo!, HP, Sony Ericsson, Pernod Ricard and The WaltDisney Company.
On his new role Peal said: “After more than 12wonderful years at H&K in Australia and the US I can’t wait to jumpin to a whole new world to see what kind of mischief we can createtogether. I’m a big believer in creating brand stories people not onlyfollow but actively participate in and influence the next chapter. Momentum is known worldwide for telling great brand stories and I’mhonored to join the team.”
Peal joining Momentum Worldwide is the latest big move by the company, following previously announcements including the appointment of Phil Watson as Creative Director.
15 Comments
So, what do you do?
I’m the Director of Ideas, Inspiration and Imagination.
Riiiiiiiiight….
another big hire. something happening over there?
‘Director of Ideas, Inspiration and Imagination.’
Yes, I can see how that’d look impressive on a business card.
IiiiimmaaagginnnaaaaAAAAAAAAshhhuuunnnnnnn
IIIIiiimmmaaaaAAAAGGGGInnnnnaaAAAAASHHHUNNNN
WOW – A big hire indeed – I’ve read Ryan’s blog for a while now and he is a rock star.
Yeah I know of Ryan and have heard he’s more than good. Interested to know why the move to Momentum though….
Are these guys owned McCanns?
And the Creative Director of a PR company does what exactly?! Director of Ideas, Inspiration and Imagination, you have to be kidding…
Hey Steve – On behalf of PR companies – who do you think has helped drive awareness of all of the recent big ideas lately – greatest job in the world, movember, earth hour, etc., these are all ideas that come to life through media coverage, word-of-mouth, digital, social media and more. and how many brands and movements and efforts soar without advertising support these days. You must be from the old advertising world so ready to pick on anyone threatening your old school world.
Steve – don’t be jealous of some guy who makes up a new title to show how bad ass he is. you can make up your own title when you grow out of your teenage years
can’t we all just get along and let the best ideas win? And back to this news – as some people are way off topic – congrats to Momentum for hiring some new creative people, no agency can have enough of them.
When I grow up I want to be an imagination director too.
Poor 2:56. He only had six words to type and he forgot to include one.
I’ve worked with Ryan at H&K in Sydney and he was amazing as our creative director. He is going to be missed very much. Momentum are very lucky to have him. Good luck Ryan!
Ryan is an amazing talent, It looks like a perfect fit. What a great title. It’s full of hope, fun, excitement and new experiences. Like Ryan a perfect fit..