Seen+Noted on Bestads: Panasonic, Weetbix, America’s Top Model and Michael Hill Jewellers
August 5 2009, 9:07 am | | 30 Comments
The Campaign Palace, Sydney’s new commercial for the Panasonic Lumix is included in this week’s Top 6 on Bestads, voted the runner up by guest judge Kevin Moehlenkamp, chief creative officer of Hill Holliday, Boston.
Also, in the Top 6 TV, BWM Sydney’s new spot for Weetbix, titled ‘Opera’,featuring Australian soccer star Tim Cahill, directed by HamishRothwell from Goodoil Films.
In this week’s Top 6 Print, the latest print work from Colenso BBDO, Auckland to promote America’s Next Top Model for TV 3 was Kevin’s top pick.
Also in the Top 6 Print is a topical ad via McCann-Erickson, Sydney for Michael Hill Jewellers, to coincide with the solar eclipse.
30 Comments
Weet-Bix has improved a lot.
Top marks for Weet Bix. Nice work guys.
Love the Weet-Bix spot. Well done.
Weetbix is good
Weet Bix.
Excellent.
Thanks for posting good ads.
Uplifting, not depressing press releases of crap.
speaking of seen and noted.
saw the new target spot and noted it was a direct ripoff from new directors showcase http://www.youtube.com/watch?v=2_HXUhShhmY
Go M!KEY. Little Tony is mighty happy with you.
What a shame the solar eclipse wasn’t visible from any part of Australia.
Weetbix is… well different at least!
See what happens when clients leave a dull agency? Good one Weet-Bix.
wow, props on the weetbix ad.
all round execution and direction is surprisingly fantastic.
heaps of nice touches, love the end shot which incorporates packshot into digital billboards.
Saw the target ad last night and really liked it. After seeing that video, I still like it.
Weetbix is for soccer players?
That’s it, I’m switching to Cherios.
Speaking of seen and noted, I can’t wait to see what Sphere does with this:
http://www.news.com.au/heraldsun/story/0,21985,25886685-661,00.html
Seriously, I’m on tenterhooks.
Wow that Target ad is a complete rip off, it couldn’t be more blatant…. thank god for You Tube for those with no imagination.
Nice one Weet Bix.
Clive – that was Sphere’s idea of a PR stunt.
Maybe Sphere could do something with this?
http://www.newsbies.com/2009/08/laser-pointer-dog-attack.html
My sister-in-law in Upper Mt Gravatt has never seen the youtube clip. But I bet she’ll spend $500 this weekend at Target. Good work lads.
If she’s living in Upper Mt Gravatt i’ll bet she doesn’t have a spare $500 lying around.
The ads a complete ripoff, creatives and CD should be marched out the door.
Bruno that is f’ing classic!
Yo Andy,
As you probably know, with the market in Australia good ideas fall second to visual treatments. And as you probably know it’s impossible, even if you dream a new one, to explain a visual treatment to a client / CD unless you have a reference or the capability to do it well yourself.
So unfortunately, great, funny scripts with equally relevant, funny strategies fall to the wayside of the latest music videos / reels / youtube clips that pop onto the creatives desks.
Uninspiring, definitely, but be happy we get to figure out how the hell these dudes made these film clips in the first place. I’ve realised great, new and fantastic treatments with directors only to have clients look blankfaced when we sell it in. Much easier to buy a dvd from K-mart and cut it up in the TV department.
Yo Madman
We’re not talking about simply demonstrating Stop Motion…That Target ad begins with exactly the same shot on the bed. And there are hundreds of references for stop motion other than that. IT IS A DIRECT RIP OFF.
And bemoaning the inability to communicate an idea, direction and treatment is no excuse for plagiarism.
Yes the Target spot did clearly take it’s inspiration from Her Morning Elegance / Oren Lavie but it took the animation further and the execution was spot on. It was not just another cheap imitation. I think it’s one of the the most interesting ads on TV right now. Regardless of where the idea came from. It is now on main stream TV and attached to a client. Well done to those who dared to try it…..
4:13 I’m pretty sure Yuval & Merav Nathan the duo who did the “original” would disagree. Did anyone ask them if they might be interested in doing the Target spot?
It would seem logical in a sane world.
Craig, that was exactly my point. The industry, creative directors and clients encourage it.
“Much easier to buy a dvd from K-mart and cut it up in the TV department” than try and sell through an original treatment.
You either play the game or get nothing up and spend a lot more time at the beach.
“Yes the Target spot did clearly take it’s inspiration”
…..by that logic i could go and make an ad with a monkey playing the drums and call it “inspiration”.
“but it took the animation further”
..yes the animation was taken.
“the execution was spot on”
…You mean it was stolen precisely.
“I think it’s one of the the most interesting ads on TV right now”
Yes and thank god there was somebody out there with talent the Creatives could steal from.
“Regardless of where the idea came from”
…somebody else.
“It is now on main stream TV and attached to a client.”
….You mean it’s ours now, we stole it so fuck off…. a law suit could also be easily attached to your client, would be a shame to loose a big client like that just because the creatives can’t be arsed to have an original thought…Does the client even know about the original source? was the producer and agency lawyers put to work to absolve the agency from any possible legal ramifications by taking that direction,….that would certainly stir the hornets nest in production.
“Well done to those who dared to try it…..”
…dare IS the word isn’t it….i smell hacks and supporting it is hack mentality.
If those original directors weren’t at least asked to be involved, the creatives and CD should hang their heads in shame.
I’ll bet few in the agency know about the original source for that Target ad.
And if the rest of the agency did find out, the luster on the creative dept as a whole would surely fade.
Oh FUCK OFF 10:46.
Most musicians sound like Hendrix. Most artists paint like Picasso. And believe it or not, Hendrix sounds like Muddy Waters, Sam Cooke and Robert Johnson far more than you’d believe.
I’ve heard ‘signature’ Hendrix riffs from records made in the 20’s and 30’s.
I had nothing to do with this ad but this obsession for originality in this business is fucking boring me to tears. When was the last time you honestly saw an original ad?
Where do you get your inspiration from, your arse?
‘Craig, that was exactly my point. The industry, creative directors and clients encourage it.”
..yes, i’ve seen a creative director at a big name agency take work done in the same category overseas and cut the middle out of the ad and just stick the top and tail together and loop it for 30 seconds then pass it off as next level work. On the table were fresh new exciting ideas. All it left was a clear indication that he was more interested in promoting himself internally than the client externally. If you find yourself in a situation dealing with that kind of mentality i suggest you leave and go somewhere else as i did, because you’ll just be trying to create new and exciting work in an environment that is less about the work and more about appeasing a self inflated ego..that generally lies as well, getting everything in writing was mandatory.
“”Much easier to buy a dvd from K-mart and cut it up in the TV department” than try and sell through an original treatment.”
…focus more on the idea, less on the treatment.
“You either play the game or get nothing up and spend a lot more time at the beach.”
…better to work at an agency that recognizes fresh relevant thinking from emotionally secure creative leaders…they do exist, they’re rare but they do exist.
“Where do you get your inspiration from, your arse?”
What fucking “inspiration”, the ad starts with the exact same fucking shot and has the exact same fucking treatment.
“obsession for originality in this business is fucking boring me”
…and the alternative isn’t boring?
“Most musicians sound like Hendrix”
No they don’t and if they use a signature riff the previous artists extract a fee… not so in this case.
Whew few tempers flying about here! Precious anyone?
Simon I agree completely.