BCC AdSystems partners with new advertising revenue index SMI – promises real-time figures

Australia’s leading independent advertising, media software and business solutions company, BCC AdSystems, has been commissioned to provide software and IT services for SMI, the new advertising revenue index co-founded by former journalist Jane Schulze.

Schulze, with co-founder and CEO Sue Fennessy (pictured), launched SMI this week. SMI is an Australian-first and will provide independent data on advertising expenditure across all mainstream media every month.

BCC AdSystems has been awarded the contract to collect and collate thedata for SMI, powering its delivery and analysis using its BCC dataminer technology, a product that already has wide and growing usageacross the media and advertising industries.

This real time media spend data has never before been publiclyavailable and it is through BCC AdSystems’ unique media software andthe strength of its relationships with media agency clients that thisdata can be collected and collated.

SMI has struck agreements with all of Australia’s major media buyingcompanies and groups to grant access to their data to BCC, who willcollate the data and provide it to SMI as media spend for each medium.

The data can be analysed by media owner network, media type and subtype, market type and market, and right down to individual media suchas a TV station, digital media vehicle, newspaper, magazine, etc.

“As a market for this type of project, Australia is in a uniqueposition. There is nowhere else in the world where the same piece ofmedia software is used across almost all media buying companies,” says BCCAdSystems Managing Director – Media Rob Landsberry.

“BCC has long-term partnerships with all the media buying companiesparticipating in the SMI project. This puts us in a unique position tomanage the complex task of data collection and collation across all 13media buying companies.

“With more than 33,000 active media to be standardised, BCC’s 31 yearsof experience in managing this data through our software means we havethe in-depth knowledge of the information required to bring it togetherfor SMI and its clients.”

Says SMI CEO Sue Fennessy: “There was no one else in the market withthe ability, experience and technical expertise to help us make thisbusiness work – BCC was the perfect partner.

“BCC’s experience in integration projects is second to none. ThroughBCC’s automated processes, that guarantee data security and integrity,BCC can provide the data to us two days after the end of every month.This turnaround is unprecedented and gives SMI and our clients accessto valuable real time media expenditure.”

Mr Landsberry said that BCC has more than 40 interfaces between its BCCmedia desktop product and third party software and data and its staffhas had practical experience working in agencies and media companiesgiving it an unmatched level of expertise and experience.

“We’re thrilled that SMI chose us to work on the technical aspects ofthis project, and we look forward to a long and successful partnershipwith them,” he said.