Get with the times via RSVP online dating
July 13 2009, 6:19 pm | | 12 Comments
RSVP, Australia’s top online dating site, has launched a new campaign via 303 Sydney.
Creative Director: Julian Watt
Art Director: Bryan Dennis
Writer: Nick Levey
Agency Producer: Christina Wilmott
Business Director: Simon Murphy
Production Company: Film Construction
Producer: Yolande Dewey
Director: Eden Diebel
Client: Lija Jarvis
12 Comments
Dire.
i second that baz.
good. i like.
Would’ve given the idea a 6/10, 9 years ago when internet dating first came about.
Today, well, just look how much interest you have on the blog….speaks for itself.
Absolutely shocking…..why would anyone put this on the blog? The fact that they think its good is worse than the ads themselves and thats saying something.
I like these ads. I like the strategy of moving with the times… I like the fact that they don’t dwell on any other negatives, and I like their lighthearted approach. They make rsvp an extremely valid and modern way of finding romance…and that’s the point.
While I liked the old ‘defy the odds’ campaign in look and feel, I think the strategy here is actually just right. Not too try-hard to ‘sell’ the cause.
And sure they are simple gag-reveals, but I bet they were made for next to nothing too..
You guys are way too harsh.
They’re good. And will work.
Yeah i buy the strategy, not the ads, they’re lame.
Anonymous 2:09 PM, your response is way too considered for such bland work.
I would venture to guess you’re either the client or the agency.
They’re funny!
2.09pm again here.
I’m not the client or the agency. In fact, don’t know anyone on either side. Didn’t even know there was a a 303 in Sydney.
But thank you for considering my comment considered.
It’s more than I can say for 90% of the dross on this blog.
And yes, the work ain’t earth-shattering, I just don’t think it quite deserves the beat-up.
the creative critics on here that regularly like to slam ads and agencies and sometimes need to be reminded that advertising is a commercial business, not a paid art or film class
Sometimes ads need to be made within a budget and to achieve an objective in line with a brief and a consumer insight. I’d bet 303 tick all those boxes for this campaign
Who cares if the ads won’t make a Cannes appearance. They’re simple, they have a punchline, they’re clear on their message
and I bet they will work
Awful and unfunny.