US HEAVY STEPHEN DICKSTEIN JOINS THE SWEET SHOP AS GLOBAL PRESIDENT AND MANAGING PARTNER
In a major coup, US heavyweight Stephen Dickstein has joined The SweetShop as Global President and Managing Partner of the award winningglobal boutique company head quartered in New Zealand.
Dickstein,formerly President of Partizan Entertainment in the States and founderof Propaganda Films, legendary commercials division, joins the companyin advancing their global production paradigm.
The Sweet Shop,founded in 2001, has successfully established a global creativereputation while always being known as an efficient producer of notablecreative commercials. The signing of Dickstein is a natural progressionof their vision and existing operating principles.
Says The SweetShop, CEO/Managing Partner Paul Prince: “When we started The SweetShop, we had little choice, coming from such a remote place but to actglobally, this mandate simply reflected the realities of our location.Now, seven years later we have teamed up with Dickstein to furtherdevelop this philosophy. It’s ironic that an industry centred aroundcreative invention is in many ways behind most industries in terms ofglobal business innovation. We are thrilled to team up with Dickstein,whose energy and strategic thinking is aligned with our own.”
SaysDickstein: “The Sweet Shop global model is new, different and better.Directors as well as agencies and their clients will see the benefitseasily. Offering top talent, making great films, providing superlativeservice and guaranteeing cost effectiveness is the contemporary mantrathat will drive our business into the future. Smart clients andself-confident agencies know how to access the best suppliers ofcreative executions. They know that they have to be in business withthe best creative problem solvers, not just the most famous and mostexpensive. Times have changed its about time that procurement decisionscatch up to the reality of the global production supplier landscape.”
Thecompany has also commissioned producer Susan Rued Anderson as NorthAmerican Executive Producer to run the newly opened offices in LosAngeles. Rued Anderson’s covering responsibilities include overseeingproduction throughout The Americas and Mexico.
Over the last fewweeks the company has realigned its US sales force including the hiringof Dawn Goodburn and Tracy Bernard and Associates, opened a proprietaryoffice in New York City and signed esteemed directors David Gaddie andBruce St.Clair
6 Comments
Onya Princy!
Is it possible to be global & boutique at the same time? How many times should you use the word “global” in a press release before you look silly? It’s lucky that the signing of Dickstein is a natural progression of their vision and existing operating principles. It’s also nice that they “commission” people rather than employing them.
Whaaaat? No pictures? All words?
Dickstein is a legend! Smart move Sweet Shop!
See, only 4 comments ’cause there’s no pics, too many words.
Oooops, 5 comments now counting this one.
Yes! Show us Dickstien!