AWARD SCHOOL MELBOURNE GRADUATION
Melbourne’s Apartment Bar was brought to life on Wednesday night when major sponsor News Limited and AWARD came together to celebrate the 25th Anniversary of AWARD School.
Hosted by the original founder of the course Ray Black, AWARD Committee representative Jim Ingram, and AWARD General Manager Lucy Mckee, the evening was an opportunity for the industry’s finest creatives, students, sponsors and media to gather and view the best selection of student work.
“We were all very impressed by the standard of work. In fact, it was bloody hard to decide on a top 10, because there was a whole pile of books that were in the running. It’s actually a bit scary looking at the work on the wall knowing that these guys are chomping at our heels…” says Jim Ingram, AWARD School head, Victoria.
The top student Award went to Annie Egan (pictured with News Limited’s Andrew Hockley) who will now go forward for national judging against top students from all other states. These winners will be announced in coming weeks. The overall winner will receive a free trip to the Caxton Awards courtesy of News Limited.
Second place went to Stefan Raabe and third place to Tobias Cummings.
These students, along with remaining top 10 – Josh Armstrong, Nathan Burley, Garret Fitzgerald, Stephen Joss, Tom Kearney, Josip Kelava and James McKinnon – are eligible to join the ADSHEL Create AWARD Craft program in September this year.
The judging panel responsible for selection of the top students and the ‘work on the wall’ included: Jim Ingram & Ben Couzens and Ben Coulson (George Patterson Y&R), James Procter (cumminsnitro), Grant Rutherford (DDB Melbourne), David Ponce de Leon (Lifelounge) and Brendon Guthrie (Grey Worldwide).
For further information, including registration for the 2009 program, contact Hannah at AWARD on +61 2 9699 2999 or hannah@awardonline.com
Main pic: Andrew Hockley – News Limited Gold sponsor, Ray Black – course founder, Jim Ingram and Ben Couzens – AWARD School heads VIC, mix it with AWARD School Top 10 students Josip Kelava, Annie Egan, Stefan Raabe, Josh Armstrong,James McKinnon, Tobias Cummings, Nathan Burley, Garret Fitzgerald, Stephen Joss and Tom Kearney.
SEE ALL THE PICS FROM THE NIGHT
Some of best work this year (from top): Harsh Kipadia; Annie Egan; Chris Hamill; Lee Phllips and Nathan Burley.
27 Comments
Love the Qantas idea. Well done.
An interesting question about AWARD School is whether students should be penalised for presenting ideas that have been done and done well. The Band-Aid stuff was done better for medicine sans frontiers a few years back. Surely, at least their tutors should have been across that and advised them accordingly. One other point is that I think the emphasis should be on campaigns and not one-offs. They’re what get you jobs.
Good luck. It’s tough out there.
Annie you’re a rock star.
Congrats.
Qantas is great, but how many times has the classifieds ad been done? And better. Surely a tutor should have knocked that one on the head pretty early in the piece.
As for Tarzan grip, I hope it’s stronger than will power, hell anything’s stronger than my willpower!
Good stuff Josip!
I love to see an Annie do well. Great work, you go girl!!
what is the thing thats tearing with the GLAD thing a thing thing…?
very surprised to see Band-Aid get featured. Band-aid ads are about as common as condoms in student folios.
another great classified ad? or just another cheap joke
Granted it’s award school. But the band aid ‘execution’ is, in my opinion, in bad taste.
What’s the second ad in the campaign, 9/11?
Come on, those days are over.
Strategy begins in school.
Kangaroos are a national pest.
So no.
Maybe show the ‘deer logo’ missing on the Tooheys bottles. 🙂
holy white people, batman!
BWAHHH.
I did AWARD School a few years ago, got into the industry and have been consistently employed in pretty good agencies ever since. Thank god this blog didn’t exist then. I would have been mortified to have had my work ripped apart by seasoned (yet anonymous) pros. My work was clearly piss poor back then. What I needed was encouragement and constructive criticism not scorn and derision.
Amazing achievement Annie Well done girlfriend!
And to all rest the top 10, and all those that completed and got into award in the first place!
U should all be proud! ” )
so refreshing to see a female top i!
Love the Qantas idea – Harshy Boy you rock!
If you’re a student reading this blog, I am so sorry.
To the wankers out there who’s first thought after reading this article is to bitch and moan about work that STUDENTS are doing, mostly as their first ever crack at writing ads, you truly are the dank and stink of this industry. Sure, it may have been done, or could have been better, but THEY ARE STUDENTS.
There are people out there in this industry who donate their time to tutor, lecture and generally nurture these students, not for their own benefit, but simply to help these kids get a leg up in a tough industry.
And then there’s you. A whinging piece of mould. Go away. You’re bad for everyone.
Well done to anyone who finished awardschool. It’s tough. Hopefully you get a job one day and the haters who write on this blog lose their jobs because of you.
A chick I met once got knocked off her bike by a kangaroo. True story.
They are pests.
KEARNSEY! Well done mate. Just the beginning.
Qantas idea is genius
9:12 Band Aid as in bad taste? How could the healing of wounds between two warring nations in bad taste? Are you a planner?
The plane has no windows – I thought that was the idea…
anyway, very good work/s! 🙂 good idea/s
I don’t think even an extra large Band aide would work on a leg blown off by a land mine.
Could work to save South Africa from famine tho! Not.
really like the QANTAS ad. Nice work.
I don’t get the glad bag ?
Finally a GOOD garbage bag ad the only one I have seen – I did Award school in Sydney hardest brief of the lot – and the one’s on our wall were ordinary – LOVE THIS