Nando’s ‘Chk Chk Boom’ radio spot
May 27 2009, 11:55 am | | 116 Comments
Nando’s, via The Sphere Agency, Melbourne, will air a new radio spot this evening, taking advantage of the Clare Werbeloff ‘Chk, Chk, Boom’ phenomenon.
Listen to the commercial:
“Clare has become an overnight sensation appearing on mainstream and social media outlets everywhere,” says Sphere creative director, Darren Fishman. “We saw it as a prime opportunity to have some fun with a subject that really appeals to the Nando’s target market – and that’s the truth… unlike Clare’s version of events!”
Creative Agency: The Sphere Agency
Copywriting: The Sphere Agency
Creative Direction: The Sphere Agency
Media Planning: The Sphere Agency
Recording Studios: Monkessee
116 Comments
hahahahahahahahah
Holy shit I just threw up in my mouth… that was so bad.
Whoever wrote this and whoever approved it should be lined up against a wall and chk..ckk…boom boomed!
Highly appropriate. Nandos are just like the bogan scrag, trying to drag every last second out of her allotted 15 seconds of fame.
I thought Nandos made portugese chicken. That guy sounded Italian to me.
Wow. Not a good wow, an utterly deflated yawn worthy wow.
Why bother putting this ad up?
Spot on 12:29
Utterly shithouse
Typical of the ad industry…..One step behind & unoriginal. Shit work. Shame on U.
Points for speed. That’s all.
“phenomenon.”
Really? I don’t think so. Jesus appearing in a toasted cheese sandwich maybe.
Note to the suits – before posting this ad check with the creative team first.
ddboom!
chicken shit
1:25 – about a week too late mate.
Nafdos
That ad makes me want to shoot myself.
I can not believe how pathetic this is. Yet again a bad ad by Nandos. WHO do they think they are? Maybe they should move away from traditional media like they continue to do time and time again and do something INNOVATIVE!
super quick………… good work
Sphere agency, please stop trying to make a name for yourself putting this drivel up. It’s pathetic.
he didn’t sound italian.
he sounded like someone trying to sound italian.
Arguably the worst pile of crap I’ve every listened too. The agency should shoot itself.
That chicks gone cold by about a week.
Need to be quicker than that.
I reckon it’s shit.
(I don’t really, but I just wanted to be cool and join in with all my mates on here.)
It’s about about street vilolence … guns, drugs, people being shot.
Fuck off Nandos, no taste, no talent. Sad.
It’s about about street vilolence … guns, drugs, people being shot.
Fuck off Nandos, no taste, no talent. Sad.
Not up to Nando’s standards
Appalling. This ad would’ve been ridiculed in the 60’s too.
I just listened to it, thinking it can’t be as bad as all that.
But oh dear god, it was.
Eventually the Sphere Agency will realise that there are many places you can PR sub-par creative work, but Campaign Brief isn’t one of them.
An out of control creative agency on an ego trip…….. Don’t put police tape around them – just the canvas screen..
C’mon Nando you’re better than that.
my ears bleed!!!!!!
It’s about a week late isn’t it? Might have been topical last week, but still would have been shit.
When will Nandos and the Sphere agency stop harassing us with this dross.
Someone should chk chk boom the agency that made this rubbish and all of those god awful billboards around town.
CHK CHK SPEWNOISE.
33 comments already…looks like you guys are foolin yourselves…its already a hit!!!!
“Sphere has obtained great results for Nando’s in both their above and below-the-line campaigns. Working with the brand gives us an opportunity to show off our quirky side. It also lets us practice our quick response mechanism. Thanks to our philosophy we can turn around jobs very quickly. If a topical opportunity comes up for Nando’s, we’re onto it. This approach ensures the brand stays looking as fresh in the marketplace as it does in the restaurant.”
On this showing, Nandos looks pretty shit right now
3.12 – unfortunately, not all publicity is good publicity.
Saw the post and thought, “Thank God, Nando’s have returned to their roots with the awesome topical radio ads that made them famous”.
Listened to the spot and thought, “Lazy, lazy, shoehorn, lazy, what a frikken waste.”
What complete and utter moron(s) thought that linking a Kings Cross shooting with flogging grilled chicken was a good idea?
Beyond that it’s just simply woeful.
Surely an unbeatable candidate for Worst ad of the Year.
3:12 – 33 comments and counting (make this 34 and counting). Pity everyone is bagging the crap out of it. It’s not a hit, it’s just shit.
did any of you guys see the nandos outdoor? with a big fat word “portugasm”??
good work Sphere…………….. on the ball
I’m so surprised Nando’s would want to associate themselves
with such a RACIST TART. Are they that desperate?
H.
Justine…you must be a youngling….ANY PUBLICITY IS GOOD PUBLICITY….rule no1 of marketing
BILLBOARDS EVERYWHERE>>>>>>> CUT THROUGH
I agree with 4:01.
I’m going to O’Galo from now on!
I
4.06 – try telling that to Clare Werbeloff.
keyboard cat needs to play the sphere agency off. . .
Hey Nandos, hot news.
Mum & Dad are away this weekend and we’re gonna hold another party Saturday night.
Good be a good chook spot in it for yar.
No charge dude if me head gets on the radio.
I’ve heard enough.
BURN IT! BURN IT WITH FIRE!
4.06 – that is the sort of daft, cliche mantra that gives inteligent people an insight into the minds of idiot marketers that produce terrible ads like this. This is bad publicity for nandos, the agency, the creatives and the bogan girl.
My dog started to run around inexplicably after hearing this ad. He barked heaps, then rolled over and died a painful death.
I wonder if it will sell chicken?
I hope bogans don’t read this site.
i actually like nandos food – but out of pride will neva eat it again!
EVER!
Nice one Nando’s.
Maybe next time you can employ Matty Johns to endorse your product.
Harsh fellas harsh. Take it for what it is, a topical piss-take. And on that level, I love it!
Even that racist bogan chick found it embarrassing and in poor taste.
from their website
‘The Sphere is a leading advertising agency in Melbourne, Australia.’
lol
CHK CHK DOOM
When I heard this ad I felt I could finally begin the difficult process of coming to terms with painful and long-repressed recollections of childhood abuse. Which is funny as I wasn’t ever abused.
When you’re beaten to the punch by Albany Albanese in parliament you’re no longer current.
Jane, nice convincing argument…where did you learn it…oh that’s right, you’re a suit and repeat it 20 times a day.
It is not a good ad, it is not for a big company…it is a fast topical ad, done on a budget..that has you talking
JOB WELL DONE
stu
Nandos, KFC, Hungry Jacks. Three of Australia’s biggest advertisers consistently doing some of the worst ads out there at the moment. Which begs the question, what is it with fast food clients that leads them to produce such rivers of shite? I mean, in theory they should be doing great stuff. They’re talking to ‘yoof’, they’ve got cash to burn, and their products are pretty uncomplicated. So what gives?
moving on.
I think I like the ad very mouch.
Never heard of Sphere, are they gay? They seem to be.
I think the comments are worse than the ad
really really sad ..
i cant believe nandos would stoop so low
i guess they lost one customer right here.. for their i think its funny advertisement that many people find very offensive and racist
chk chk boom nandos
This is actually funny………… nice tie in at the end to the positioning line…
Whooooooohoooooo almost 70 comments, is that a record???/
1.37, 1.38, 1.39, 1.40,1.44, 1.45 and on and on and on……. “Its the same tosser bagging out the cdampaign and agency.
http://www.thesphereagency.com.au/sphere_approach.html
“We’ve invested in building a select, savvy and talented team of professionals who recognise that the work that comes out of the agency is only as good as the calibre of thinking that goes in.”
Say no more
Anything that capitalizes on a internet trend will grow tired quickly but, but it cant hurt the brand.
Clare Werbeloff will be over in a month but till then, make hay while the sun shines.
http://chk-chk-boom.com/
That was DIRTPOUND-u- gasm
I’m not a Nando’s fan (refuse to eat the sh1t)… and I think Clare Werbeloff is somewhat retarted.. however the ad is amusing!
Fuck me, haven’t been around here for a while. Great to see the blog back to it’s best. Rubbish ad BTW!
I love it! Good work guys! I couldn’t stop laughing.
Trying to be funny at someone else’s expense is the worst kind of humor. Its degrading and most of the time leads to racism. Why Nando’s would want anything to do with this girl is beyond me.
Y
Very funny……….. hehehe
Thanks Anthony,……………… for posting a link to the Sphere Agency.
Thanks for helping us drive traffic to our site
They’ve had a go and regardless of what the standard of the ad is on a global scale, I’ll tell you now, it’s 100% better than ANY radio ad I’ve heard on my local radio station for months and months.
It’s of the moment, same as anything to do with the yellow sunglassed moron from Narrewarren. The general public like this sort of thing.
We are after all rattling a stick inside a swill bucket and this is giving it a good rattle.
Pleasure 10.06
All the more people to see just how terrible the rest of your work is.
SURE ENJOY ANPHONEY
A lot better than the ads on radio I hear.
ITS HILLARIOUS.. GOOD JOB!!
oh … thats low.
check mate.
g.
Anyone need a bullet? Don’t know why I asked that… random.
To all the people that thought the Nando’s ad was too late, I noticed that those “doyens” of parody, The Chaser, gave our friend Clare two mentions on their show last night.
I wonder if they have a forum where we can bag them out for being behind the times?
Heard it in context on Nova this morning … and it sits just right into piss take, have a larf radio…ok, here goes.
It works. Well done writer, producer and talent.
I said it.
But, I still think there are better ways to sell Nandos.
Eg … go to air just before lunch and make me hungry for it.
There’s only one thing worse than writing a bad ad, and that’s writing a bad ad and thinking it’s really good.
So what next? How about he harf-arsed attempt at an award-entry containing the line “…causing polemical debate in favour and against in blogland”?
Spot on 4:18, although I believe the words you were looking for are
‘The only difference between a good creative and a bad creative is a good creative knows when he’s made a bad ad.’
Hi, its Sandy. I was called a twit and muppet on the vodafone blog the other day, so this time thought i’d say something sensible to avoid those comments:
This ad is great, the muppets & twits that eat at Nandos will love it, well done all!
To all the people here and note to myself – nandos – agency behind this etc might sound like morons to you all but hard reality is that even if they dont run the advert they have already generated enough interest around it – from the how sucessfull this ad is / can be it might as well be the best advert ever without even being real.
An ad agency nirvana…
Here’s my two-minutes worth. I wonder how much time they billed the client for?
Crowd SFX
Male VO ” And…this..like…chicken…like came out of nowhere…man”
Female VO “Hey Jake you’ve eaten enough tonight…that’s alright”
Male VO “No, no, no”
Female VO “No no Seriously man, you’ve eaten enough”
Male VO “Oi oi oi. I need to tell them what happened…”
Female VO (in tears) “…they just flame grilled it…”
UK Male 2 “It got flame grilled… I saw the sauce… it was peri-peri. It was awesome!”
Italian MVO “Portugasm, the elevated blah-bah through dining on peri-peri chicken at your local nandos restaurant. Nandos. Truly enlightened Portugese dining.”
Male VO “…there was no need for it…”
Bring back the stripper MILF.
Could be a Caxton
funny ad, good work
11.41…
I don’t know how much they billed the client, but I’d be wanting a full refund if you submitted me your version of the ad.
P.S. Congratulations to all posters on this page for helping it crack the century mark.
A job well done, all round.
Advertising industry of Australia… please take a much deserved bow.
I just wanted to be 101
stupid, stupid, stupid! i can not believe this bogan is getting so much hype in the media for a story she made! for phuc’s sake!
i have having nandos chicken tonight
Anyone seen the skinny chick???????
11.20.
I am surprised you don’t like 11.41’s ad. All they have done is to take the original transcript of the ninemsm feature and replace certain words with words relating to Nandos. Which, in effect, is what your agency has done. The difference is they had the good sense to remain anonymous. You however, have become the laughing stock of the industry. Well done on 100 posts. You must be sure to include this as PR in your excellent website.
Jim,
Like it or not, feedback to the ad has been quite overwhelming and all in all the ad has cut through the clutter.
The Feedback has been exceptionally positive.
We pride ourselves on being a forward thinking and progressive agency that does things a little bit different.
Whether we are a laughing stock or not, doesn’t interest me.
What interests me is delivering solid results for my clients. If we spent our time worrying about what the industry thinks of us, we’d be stuck in your time warp.
The Nando’s account allows us to really showcase our skill in getting strong branded messages to the public within extremely tight deadlines.
At the end of the day what matters to me is campaign effectiveness, and by the amount of blogging on here, i could assume that the ad has been exceptionally effective, whether you like it or not.
Make it stop. Please make it stop. I’m freakin sorry ok…..All i care about now is the poor victims.
Sorry, but I’ve never even heard an ultrasonic frequency as bad as this.
Michael, maybe you need someone to translate your comments as I’m unsure if they’ll get through to the CB masses:
Michael: “Feedback to the ad has been quite overwhelming.”
Spaniel Translation: “In its hatred.”
Michael: “Whether we are a laughing stock or not, doesn’t interest me.”
Spaniel Translation: “We are happy to degrade Nando’s brand along with Sphere’s.”
Michael: “If we spent our time worrying… we’d be stuck in a time warp.”
Spaniel Translation: “We secretly recognise that topical ads are so last millenium, but are too frightened to come up with anything original.”
Michael: “The Nandos account really allows us to showcase our skill.”
Spaniel Translation: “The client gave us this terrible idea and we were forced to see it through.”
Michael: “At the end of the day what matters to me is campaign effectiveness.”
Spaniel Translation: “This ad will not be tracked or researched so I don’t care as long as our agency gets famous.”
Deliciously tasteless. Good work!
May 27th, 4.30pm
Please please please don’t mention Keyboard Cat on here. The next thing you know Sphere will have him playing off their next ad on you tube. Although probably not for about four months
fuck youre a pack of wankers.
5.41am
But we will always have the last say…
Poor taste is a lesser evil than cowardice: I hate anonymous bloggers who slag people/organisations off without the guts to identify themselves. It’s piss-weak. Direct us to a site where we can find your life-changing work?
It starts with the word, ” …chicks” , then moves to, “… thighs”, then the mind thinks of, “Big Breasts”.
Pretty soon, with enough poor quality booze down the hatch, you end up having a “Portugasm”.
Genius. NOT.
Fucking grow up and sell me flame grilled Porugese Chicken loaded with Peri Peri.
nandos chicken is soooooo yummy