World’s Top 100 Brands on your iPhone
BRANDZ TOP 100 MOST VALUABLE GLOBAL BRANDS NOW WORTH AU$2.74 TRILLION
Google is the world’s first AU$140 billion brand – number one for the third year running
The fourth annual BrandZ Top 100 Most Valuable Global Brands ranking published today by Millward Brown Optimor reveals that brands sustain their value, despite the tough economic environment.
The complete BrandZ ranking, including regional and category breakdowns, is available online.The rankings are also available as a free iPhone app from the iTunes store. Download the Top 100 Brands PDF
The BrandZ Top 100 ranking identifies the dollar value of brands. Itdoes this by combining financial data with research on consumers andbusiness-to-business users from BrandZ, the world’s largest brandequity study.
The value of the top 100 brands has held its value at AUD$2.74 tn(US$1.95 tn), a marginal increase of 1.7 percent. Google is number onewith a value of AUD$140 bn (US$100 bn), Microsoft is number two atAUD$107 bn (US$76.2 bn) and Coca-Cola enters the top three for thefirst time at AUD$95 bn (US$67.6 bn).
“The top three global brands of 2009 are household names in Australia. These brands demonstrate the benefits of investing in and engaging withlocal markets to build brand loyalty,” said Ben Dixon, ManagingDirector Millward Brown Australia. “As this study has shown, even intough economic times brand value can increase where you have a loyalcustomer base.”
There are a total of 15 new brands entering the ranking this year. Pampers is the highest entrant at no. 31, followed by Nintendo (no.32)and VISA (no.36). Trends that can be identified from this year’srankings are:
Value Brands that represent good value for money have done well,this is about quality as much as price, for example Wal-Mart (+19percent), ALDI (+49 percent) and Auchan (+48 percent). H&M (+8percent) is now the number one apparel brand.
Vice People still reward themselves with little treats whenmoney is tight. Brands such as McDonald’s (+34 percent), Marlboro (+33percent) and Budweiser (+23 percent) have all done well.
At Home Brands that can be experienced at home have shown stronggrowth. This includes home shopping: Amazon (+85 percent) and eBay(+16 percent); Coffee that can be prepared at home: Nespresso (+27percent) and Nescafe (+23 percent); and gaming — Nintendo jumped intothe ranking for the first time at no. 32.
Wireless The increased popularity of using the internet on themove through devices such as the iPhone and BlackBerry has led to hugeincreases for the mobile operators category as a whole, driven bydemand for data services. Vodafone enters the top 10 for the first timethis year (+45 percent).
Commenting on the ranking, Eileen Campbell, Global CEO of Millward Brown said:
“It is a fantastic achievement to be one of the most valuable brands inthe world, and we congratulate all brands that are featured in thisranking. At a time when marketing spend is under greater scrutiny thanever, this ranking is a way for marketers to identify the value thattheir brand is creating for the business.”