SPUTNIK HIRES TOP UK CREATIVE DIRECTOR

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edcarveth-web.jpgMelbourne’s Sputnik Agency has appointed leading UK digital creative Ed Carveth as creative director. Carveth previously held Creative Director roles at leading London digital agencies including Critical Mass, Craik Jones, Digitas and Modem Media.

Carveth’s portfolio of integrated work includes global campaigns for clients such as British Airways, Guinness, Gucci, Proctor & Gamble, Ericsson and Lloyds TSB banking, as well as European campaigns for SEGA Europe.

Managing Director Stephen O’Farrell says that the appointment bolsters Sputnik’s position as one of Asia Pacific’s most highly skilled digital agencies: “Ed is one of the world’s most talented creative directors across both traditional and digital media. With more than 15 years experience in the online marketing arena, he has the depth of knowledge required to optimise the relationship between brand, creative and technology.”

Says Carveth: “Agencies are under more pressure than ever to deliver outstanding creative solutions for their clients. I am very much looking forward to continuing the Sputnik Agency tradition of delivering industry leading creative solutions for one of the best client lists in the Asia Pacific region.”  

In his role Carveth will also be responsible for delivering creative work for Sputnik’s parent company, KIT digital throughout APAC.