THE GRUEN TRANSFER SECOND SERIES ANNOUNCED – CURRENT SERIES ENDS JULY 30
ABC-TV announced today it has commissioned a second series of The Gruen Transfer from Zapruder’s other films.
The current series is averaging 1.2 million people each week, with an excess of over 100,000 downloads and streams on the website.
The show is hosted by Wil Anderson, and features advertising industry regulars Todd Sampson and Russel Howcroft. The new series will go into production early next year, with the final episode of the current series to screen on Wednesday July 30.
The show’s website (www.abc.net.au/gruentransfer)has been breaking records and attracting massive attention with user-generated video mash ups. Over 8,000 mock ads have been produced by viewers using the Ad Remix Tool, and the site has attracted over a million views since the show premiered.
Says Amanda Duthie, Head of Arts, Entertainment and Comedy: “We are excited about the success of The Gruen Transfer. Not only because it’s an original Australian concept, but that it has worked on TV, as well as online. The video mash ups has been phenomenal.”
Says Andrew Denton from Zapruder’s other films: “We are thrilled to be given a crack at a second series, as, in some ways, it feels like we’ve only just begun to explore the extraordinary world of advertising and its ways of persuasion.
“We are also looking forward to handing out more impossible advertising challenges to the industry, such as making Sam Newman a spokesman for women’s rights, or selling nuclear reactors as the must-have facility for your town.”
Says Arul Baskaran, Executive Producer of ABC-TV Multiplatform, who commissioned the Ad Remix Tool: “The web is changing the way viewers engage with TV. The video mashups success is fantastic and a perfect extension of the show’s exploration of advertising.”
15 Comments
Get someone else to host. Ed Kavalee. Tony Martin. Whoever. Just can Anderson. He offers nothing but the desire to watch House.
Grats to the show, grats to the hosts, and grats to the head of an agency that totally missed the opportunity.
http://business.smh.com.au/monster-mash-gives-ad-boss-nightmares-20080625-2wtq.html
Signed Anon
P.S. Can I have a job? I understanz wat da kiddz fink…..
Oh no, so you’re telling me I have to sit through another season’s worth of comments about this fucking show?! I was over it after the first episode.
Just shows the calibre of Ozzie TV if this hog wash is getting a second series.
Yeah. Thay wudent hav enyfing as booring as this back in engaland.
You’re obviously losers of the ‘Pitch’ segment in this show 1:21, 3:53 and 7:31.
Basically plain boring.
Really all this show has done for me is made me feel like I’m stuck in a bad “all agencies” client meeting… in my own living room.
Don’t watch it then 3:33. Idiot.
This is a really low cost highly viewed program. In TV land – it’s gold. Agency employee’s are not the core target audience so get over it.
Go to gaol, 1:24, go directly to gaol.
THE APOSTROPHE POLICE
Christ 6:54, 1:24 got one of them right.
Perhaps we should send the CAPS police after you.
While we’re at it, it’s jail. Gaol is what they sing at the end of the Flintstones theme song.
We’ll have a ga-ol time!
WILMA!
Although archaic, there’s nothing wrong in using the word ‘gaol’.
Sorry 6:54 I””””””””””””’m an art director but I can draw quite nicely.
Of course you’re an art director, 1:24/1:43.
That’s blindingly obvious.