JWT MOST AWARDED OZ AGENCY AT CANNES
JWT was the most awarded Australian agency at Cannes, winning six Cannes Lions for Australian advertisements. JWT Auckland added to the Australasian total with a Silver Lion.
Gold Press Lions for Olympus Binoculars for Echidna, Cockatoo and Koala.
Silver Outdoor Lions for Olympus Binoculars for Echidna, Cockatoo and Koala
Silver Film Lions for Thrifty Birthday Girl TVC
Silver Cyber Lions Ford Balloons Viral (NZ)
Bronze Press Lions for Lux Soap Cop
Bronze Press Lions for Purell Hand Sanitiser Hands.
Bronze Media Lions for Thrifty That’s Thrifty Thinking
“The Cannes recognition is a resounding endorsement of the quality of JWT’s creative firepower,” said JWT Australia and New Zealand CEO, Noel Magnus, who was in Cannes last week, along with the agency’s former co creative directors Andy DiLallo and Jay Benjamin (all pictured at the Colombe d’Or Lunch last week) – now joint ECDs of Leo Burnett Sydney – the duo responsible for the creative turnaround over the last 12 months.
JWT’s Cannes success completes an outstanding awards season for the agency – JWT having received much international acclaim for its strong showing at The One Show, D&AD, Clio and The Andys.
Additionally, JWT Sydney is currently ranked number three agency worldwide on the influential industry site www.bestadsonTV.com – and dominates the Australian scene.
JWT Sydney was runner up in Campaign Brief’s Agency of the Year 2007.
JWT’s Thrifty Free Placement stunt on breakfast TV received a Gold at the New York Festival and a Bronze at Asia Pacific Adfest.
JWT’s Thrifty Birthday Girl TVC achieved a Silver at The Andys, Bronze at One Show, a Bronze Bullet at Young Guns and made it into D&AD’s The Book.
JWT’s Ford Mondeo Balloons viral was honoured with a Gold at Axis (NZ).
92 Comments
Congrats JWT and to the yanks. I’ve had the pleasure of working with them both in the past and their passion for the work and our industry is to be admired.
Has JWT really turned things around creatively? Or is this just another case of two blokes playing the same award game – yawn.
Please!
Next year “LEO’s MOST AWARDED OZ AGENCY AT CANNES”. Go yankee fuckers.
Well done to all!! The army of knockers can never bring you down.
The best Aussie agency at Cannes by a mile. It used to be the sort of agency that bloggers would bag and these American blokes turned it round bigtime in the space of a few months. A shame JWT couldn’t keep them.
Wow. If that doesn’t shut the bloggers’ cakeholes I don’t know what will. Sounds like success no matter which way you slice it. Well done fellas.
I have a feeling Leo won’t be able to keep them for long either…
It would be very interesting to see the effect the new cd’s have at Burnetts over the next year or so given Burnetts success over the last 5 years. Gold, Gold Gold, Grand Prix more Gold, Silvers and even the average Bronze not to mention the finalist listings and thats just at Cannes… oh and a Titanium etc etc. Good Luck boys. You might of been better off sticking it out at JWT for a few more years, at least for your career.
Did you hear Thrifty is up for pitch? Were they not happy with all their work?
Are we serious. The agency turned around for about 6 months at best. Now it’s over. That’s hardly a major achievement. Don’t get me wrong, the awards are great, but that press release is just embarrassing. JWT “dominates the Australian scene”? Come one, let’s put things in perspective.
Smoke and mirrors.
A 100 micron veneer.
Let’s see how creative JWT are in 2008/09 now that the yanks have migrated over the bridge.
Here’s an exquisite dilemma for JWT: If you want any sort of continuity in the obsession with awards, you’ll have to employ a CD who’s obsessed with awards and never takes NO for an answer, and will trample on anyone who gets in his way…
Fucking hell guys, it’s not hard working all this out.
Hire two guys schooled in the old Saatchi Sydney school of awards, give them free reign on campaigns for ‘hand sanitisers’ and binoculars and you a bit of metal.
They’ll most likely cherry pick a few choice briefs at Leos and we’ll see the same thing there.
It’s got fuck all to do with the agency, the culture or the client list.
Bloody hell, I did it in a shit-hole in Hong Kong years back. None of the clients wanted any good work but I convinced th CEO to give me a pile of cash and we won eight lions.
Not bad for a backwater craphole with a Chinese bank as its biggest client.
So, who wants to work at JWT now it’s a ‘creative powerhouse?’
9:48 – suck a dick you jealous cock. Thats probably how you will get ahead in this business
JWT rocks da house. All you knockers take yourselves down to the hall of mirrors. Or better still, go solve some important business problems.
it actually has everything to do with the agency. The culture raised the bar for great work
10:12 has nailed it.
Anyone with a brain knows the formula. In this case, it has nothing to do with the JWT culture. It’s was just a pair of unyielding, dogmatic creatives.
Nothing new.
So true, 9.48 – many of the comments so far show a complete lack of perspective. it must feel great at JWT Sydney to have won some gongs for a change, but not exactly stellar and only off the back of work created entirely for that purpose. I wonder if they really believe their press releases?
Poor 11:12.
Put on the dunce cap and sit at the back of the class, sonny.
C’mon 11:12. You’re employed to solve important business problems. It’s time to remember that creativity is the vehicle. The destination is still a business solution (sometimes referred to as a “sale”) The whole award culture subverts the business of advertising as JWT (& Leos yet again) are about to find out. Does no-one remember the Ammirati Puris Lintas experiment among many others? You can just hear the management meeting…..”OK here’s the new business plan. Fuck the clients we’ll do award winning work and raise the creative profile, then everyone in adland will know how smart we are.” The only problem is that ad agencies don’t buy from ad agencies, otherwise a fine plan!!!!
The Yanks will be at Droga5 by the end of the year.
They’ll be working on BV.
Fuck, I wish I could hear all you sad fucks but there’s just too many lions roaring in my ears.
Most of the ads that won were done by Johnny Lam who was there before the Yankee CDs arrived and is still there after they left.
Go Puff Johnny!!!
Say what you like about the awards they have won, But what impresses me is what they have done on Kelloggs not any easy client. Well done boys.
Can’t wait to see JWT’s new found creativity applied to it’s bigger clients. It’s easy to win awards for clients who can’t afford to research.
By the way John Lam has been a queit achiever for at least 15 years – long before the yanks arrived.
I want to work on BV too…. that is http://bv.com.au/
bicycle Victoria?
Fact: Two major clients at JWT are now looking elsewhere. Both won Lions.
Shut up children.
Well if that’s the case 4.34, it only proves the point that winning a few awards does not equate with overall agency quality or success.
It’s an old game play. Droga did it in Singapore years ago. Crank out some award winning work on non core clients and piss off before someone gives you a breakfast cereal brief.
It’s a costly game where the winner is the individual not the company.
Talking of costs, interesting to note on the bandt website that DDB entered 101 pieces in Cannes. JWT entered 84. Not a great return on investment.
Together, they represented 25% of all Australian entries at Cannes.
You could’ve introduced a few young teams to the wonderful world of advertising for that.
Every one is complaining about “the formula” in choosing choice briefs to win awards…Why arent more people doing this? Obviously, its not as easy as that. Otherwise you’d all be creative superstars by now. Oh, and dont tell me you have morals. Its advertising, you gave that up a long time ago.
I guess i’ve got two questions to you all.
Firstly, do you guys classify the dove evolution ad as a scam ad? They presented the idea to the client and the client didn’t buy it. They then made it themselves without the clients permission. The client bought it only after it was made and presented. Won a grand Prix but according to some of you, that’s a scam?
Secondly, I work at a shit agency with no chance of getting good stuff made, am I a scamming bastard if I do ads that aren’t based on real briefs? Is my CD a scamming bastard if he/she tries to sell them in to our clients cause they thinks they’re good?
Thanks.
9:48 It says “JWT Sydney is currently ranked number three agency worldwide on the influential industry site http://www.bestadsonTV.com – and dominates the Australian scene.”
I think “dominates the Australian scene” refers to it leading Australia on that website.
Shame on them for PRing six lions. They finally do something good and they say something about it. What bastards. What gives them the right to say something good about their agency? I bet they club seals too.
Hi there,
I’m the Marketing Director for a rather large international brand.
I must say I’m quite disgusted at the acidic, immature and jealous attitude of some people within the advertising business. Let me make it clear, JWT are not a supplier of ours but they have shown all of us that they can produce amazing brand work and will certainly be considered when our contract is due for pitch.
Now, I know you will say that it is the work of the two young Americans that won the Cannes Lions but in my field I’m looking for the agency as a whole and one with the vision and the fortitude to better themselves while bettering us their clients.
I do feel sorry for the bitter, twisted so called creatives that have left the negative comments on this blog. I do wish you would put your names to your comments as it would be very useful in helping me stay well clear of your agencies.
Well done JWT and just deserved.
KM
Sounds like creative musical chairs to me. Create award winning work for yourselves: move on. Six months is hardly the distance in adland. 6 months at Leo’s, six months the next place? Every agency is crying out for award winning, effective work. But they all expect and want it over a period of time. Think Saatchi’s Sydney, Campaign Brief’s Agency of the Year 3 years in a row. And no, I’ve never worked there. JWT and Leo’s will never achieve that kind of result.
C’mon 2:37. Your employed to solve business important business solutions as well.
You can win creative awards and still manage to make a “sale”.
Well done JWT. Its a great result for your brand and your willingness to add two very good creatives to your already clever creative group. Hope you have the courage to add more super creative talent. And prove you can win more metal.
Winning Lions is the pinnacle. So enjoy your achievement and have an agency day out to celebrate!
Thought I’d check the slaggin on my friends and I’ve just gotta say this – when the yanks got off the boat a few years ago they opened up Campaign Brief and looked at furby placed at number one they said to me “he’s our mark” not only did they knock him off the rankings in a year – they employed him. They have been loyal to each other and worked fucking hard and played fucking hard. They are still together as best friends and co-workers and have killed every brief put in front of them. These guys have blown me out and deserve everything they get. I know I speak for most here – but the other few – GO FUCK EACH OTHER
We’re only here once boyz and girlz – this aint a dress rehearsal – learn from these guyz.
No means yes.
7.46 or ‘KM’ (Nice name) get out of town. Two of JWT’s bigger clients are up for pitch just after winning lions. One is Thrifty. Tell me… How much bigger is Thrifty now as a result?
I certainly haven’t heard any of the general public talking about it as a brand. Or talking about the ads.
Get your hand of it. You make the coffee for the Marketing Director. I like how you know so much about ‘the Americans creatives’… If you’re so creatively focused, why would you need to move your business (considering it’s so large). If you’re as big as you say you are you can get your current agency to buy any creative team in the country. Like maybe a team that does big brand campaign after another. You certainly don’t sound like any Marketing director I know ‘coffee guy’.
Welcome back from Cannes everybody, the blog’s been tres boring without you all,
They are not only Yanks.. They are from America’s East Coast. Natives of the Northeast. Members of the Mid-Atlantic. Emirates of the Empire State. Knickerbockers…. As a fellow member of the Tri-State Area, I applaud their achievements and, in time, hope to see them added to the list of great men of the mid-atlantic: Franklin, Rockefeller, Ramone, Scorsese, Strawberry & Stern, To read more about this unique part of the world: http://en.wikipedia.org/wiki/Northeastern_United_States
You know what’s so funny to me…you all assume because Jay & Andy have won some awards they must be crap with the business. I can tell you right now, clients love these guys. I’ve seen if first hand. They listen, they care and they do everything they can to make the best work possible to solve a client’s problem. Then, when the opportunity pops up and they can smell a lion, they pounce. More importantly, they care about the people in the agency and will not stop until they have a built a rockin culture. Anyone who’s worked with them would know that. Trust me, I have. And I want them to hire me again, because the rest of our industry is getting pretty sad.
Watch out people, Leo is about to step up to another level. And watch your clients, because they’re even better with new business.
Congrats compadres. Stellar year.
http://creativity-online.com/?action=news:article&newsId=127962§ionName=ad_critic_news
10.12
Ego ego ego… My dick’s bigger than yours… How many awards have you got? Blah fucking blahdy blah.
Show us the Legit shit. These agencies haven’t become what they’ve become by doing work for free. It’s a business fool and one that pays to keep your sorry ass employed while you go crafting shit for weeks on end that doesn’t bring a cent through the door. So they worked hard on shit that didn’t have long, hard approval processes. Big shit… Yawn. Come on, this isn’t the real deal. They’re not churning out ‘Big Ad’ after ‘big ad’ or doing the ‘not happy Jans’ that has the whole country talking about 24/7. That’s what truly great great work is. This other shit is just pretend shit to create big wanky fucking egos.
Which of these ads will be in the next 50 best ads of all time? I’ll tell you… ZERO. If nobody (the punters) has seen it, nobody will remember it
Stand up guys. Do something that will be remembered not just by your buddies, but by the whole country. Up for a challenge then? (It will be hard)
Well, look… It won at all the major awards. Surely all the judges around the world can’t be that stupid.
re. 10.12
“These guys have blown me out.” No wonder you’re such a fan.
Can I just say, with the obvious benefit of job-keeping anonymity, that I actually work at JWT.
It’s hardly BBH, put it that way.
It’s great to see such young guys showing ye olde CDs how its done. I for one am sick of working for over the hill CDs who just haven’t moved with the times. MDs take note!
I’m really gob-smacked by the negativity displayed in a lot of the comments in regard to JWT’s success.
To be frank it’s kind of sad. Actually it’s not KIND OF sad. It’s straight out SAD.
Firstly the level of creativity at JWT is best displayed through the rise in the standard of the work that now comes out for Kellogs. Andy and Jay went in to an agency, listened to what the client expected and wanted and then working within these parameters set about creating work that entertained and engaged and met with the clients expectations in regard to sales.
I imagine there were challenges along the way but the simple fact is, the work got better and the client was happier. Simply put the client got what it wanted.
On top of this the guys were fortunate enough to have some clients (Olympus) that when presented with the same ethos allowed them to create work that was even more creative and interesting.
This work has now been rewarded at Cannes by our advertising peers through out the world. Please tell me what harm is there in this?
Congratulations JWT and all the people who were part of the work.
Congratulations to Jay and Andy and may they continue to work there arses off at Leo Burnetts and strive to be better.
Congrats Andy and Jay. You guys took on a monumental challenge and absolutely nailed it.
Respect.
Well done Jay and Andy.
Well done to all the CDs who took the time to comment before the jet-lag wore off as well. It’s a lovely business we work in, full of glass houses and whining poms.
I’d love to work with some Americans for a change, I have a good book and a few clients. I don’t mind North Sydney. You boys looking?
I see Monty’s weekly column has an opinion on this issue:
http://www.theaustralian.news.com.au/story/0,25197,23919540-5016935,00.html
I’ll give you a clue. To find out 7.46’s identity check out Satchi & Satchi’s clients and think Japan.
I just got back from Cannes.
The vast fucking majority of finalists in print and press were scam ads.
This is how the whole world does it.
We either step up and compete or we don’t bring any lions back to Australia.
Quit your fucking complaining and get with the program.
Bunch of sad fuckers.
7:46 – I love the fact that people should put there ‘name’ on the blog according to you. Is your name really ‘KM’? stand up or sit down ‘KM’ 🙂 what is your real name???. your comments belong on ‘the onion.com’
2:33, The Marketing Director of Toyota is Peter Webster, whose initials are not KM.
Or have I misread your clues?
i agree with monty’s column entirely. Scams are lame.
But you can’t help but marvel at the people who built careers on them. Neil French, Tony Granger, Leo Promutico, David Droga etc. From fiery fries to Ariel ads to fake beer brands, they have all done it. Omon built a reputation on them. they won Australia’s first grand prix with a scam ad.
So I think the deal is: Even if you think scams are lame, they are a well trodden path to success. So if you want the glory and the bucks and you work at a shit agency, time to start scamming!
2.33 apparently you don’t have clue to give. You cannot even spell Saatchi.
Oh for fuck’s sake.
Olympus was a scam, and until JWT can demonstrate they ran anywhere other than the Dubbo Post and a single POS poster, no amount of creative chest beating can avoid the fact that it’s generally an agency without the capacity to do real work that actually funds this sort of stuff.
So, congratulations on a nice Lion or two.
But don’t try and claim it’s part of some creative renaissance.
……and this is what it’s all worth.
http://www.theonion.com/content/node/28261?utm_source=EMTF_Onion
Why are we talking about these silly ads from JWT?
Patts and BMF won for real stuff. Surely we should be discussing real achievement.
well said 12.56.
that 12.10 character sounds like some fun. Not. Typical big-note, disgusting and ultimately a negative influence on employees who put their heads down and tackle real work off real briefs [with mandatory stuff].
By the way, has anyone mentioned the Australian talent abroad who who’ve won Lions for their respective agencies? You don’t hear them tossing off like these hard-ons from Sydney.
Anyway, kudos to those doing well away from the ‘big pacific Island.’
Bitches, complaining about scams is like complaining that Renault has an F1 team, no they don’t sell F1 cars at the dealership on Parramatta rd but it is an exercise at the extremities of what they do. Sure it would be great to work at CP+B but everyone I know that does or has got there by winning some lions with scams. If you don’t like the game you don’t have to play.
Guys, (Monty included), it’s this simple. It’s not a scam if it’s for a global brand, the client LOVES the campaign, and it’s running in magazines and at point of purchase. Monty, as you so suggest in your article, the logo is way to small for a poster? Hello, you are viewing the ads online. When they are an A1 poster in Dick Smith’s or the like, the logo is plenty big. I think it’s quite sad how you all want to jump all over these guys for pushing the boundaries at every possible opportunity. Kellogg’s was probably going to leave JWT before they got there. If saving that monolith and putting some pretty good work is not ‘real’ enough for you, then you seriously need to check your heads. Do you think Leo hired them simply because of one or two print campaigns? Give me a break. Get ready to have your lunch eaten while you sit on here whinging.
Well then 4.27 fucking great. Cannes is just one big fucking AWARD Pie night is it?
BMP (DDB London) doesn’t Do it.
Crispin Porter Doesn’t do it.
BBH doesn’t do it.
180 Amsterdam doesn’t do it.
Wieden & Kennedy doesn’t do it.
Fallon Doesn’t do it.
Goodby doesn’t do it
Mother doesn’t do it.
Any agency that is truly brilliant… (i.e. doesn’t do pretend advertising) are the only ones that are worth working for. And are the only ones doing the work that anyone with half a fucking brain aspires to. If you’re the real deal you go and work at any of these agencies and work under CD’s that won’t let you do this shit. That’s because they’re the only CD’s that are capable of getting really big scary creative ideas through. They believe that creativity should be used on big brands for everyone in the country to see. There’s no real skill in coercing a client to run ads your agency has paid for to produce.
Scams are kindergarten shit. Everyone knows it. Grow the fuck up kids. This shit ain’t real.
Jay and Andy turned that agency around from nothing to No 1. 6 lions is huge for JWT..Nice work fockers!!
Last time I checked, Wieden, Goodby, Crispin etc…aren’t just handing out Creative Director jobs. JWT and some of the other networks are training grounds, excluding say Saatchi & Leo. Do you think Andy and Jay wanted to be there for the rest of their lives? I think not. If you ask me I’m pretty impressed that in their first job as ECDs they were able to tame Kellogg’s, J&J, Nestle, Kimberly Clark…etc…plus bring in Thrifty, Olympus & Sheridan, and then follow it up with a raft of awards. And, they’re nice guys. So you don’t like what they won on, get over it. I’m sure they entered Kellogg’s work. It just didn’t win.
And guess who has been speaking about wanting more work like they have seen at Cannes for the past 5 years. Proctor & fucking Gamble. Wake up people. The binoculars ads are intriguing visuals that suck the viewer in and then leave them with a benefit. They also totally suit the brand essence, which for those that don’t know is ‘Explore your world’. That’s great advertising. And Thrifty, who the fuck were Thrifty last year? Oh, that’s right you all think they’re pitching because they don’t like good work. Maybe, just maybe it coincides with Jay and Andy leaving. Hmmmm……
The guys made JWT an amazing place to work. I was there. Their enthusiasm and passion has had a major affect on all of us. Management couldn’t keep them. Sorry the name on the door isn’t Goodby or Wieden so your shallow little selves could worship them. Leo Burnett are stoked. End of story.
http://www.bestadsontv.com/print_details.php?id=14501
Man, why do you all care so much. Get a hobby. Get a life.
The surfs been good all week.
These guys have made Australia look good in Cannes.
Be grateful.
Well done Fockers.
-v
Pissed the bed did we, 6:25am?
That’s not the end of the story.
THIS is the end of the story.
End of story.
12:21 – There is a guy called Pete Majarich who didn’t win at Cannes. Oh, he did have a crappy banner ad that was a bit scammy and maybe got a finalist but everything else in his book was spec, minus a TV commercial. And he’s at CP+B. So while you’re busy observing the tosspots in the industry, he’s over there (hopefully soon) kicking ass. I guess it’s the old story ‘the same rules don’t apply to everyone.’
2:06 – Name one agency where a creative director has the balls to stand up to the group accounts bitch with big knockers or the managing director and every fucking creative in Australia will want to work there. We do scam to get better pay packets at our next agencies, not our current ones. As soon as we’ve won an award, scam or not, we’re running like hell from these scary, haunted halls full of monsters like you.
OLYMPUS… NO RESPECT (Gold Lion)
KELLOGS… MASSIVE RESPECT (No lion)
JWT will win a hell of a lot more business if they harness the Kellogs creative product. They have the potential to grow both creatively and business wise. KEEP FOCUSED ON THIS PATH JWT and you can truly be a great agency. People out there on the street are talking about ‘Tall jan is malicious’ this is what great advertising is about. It’s much more of an effort. It’s harder to get through. But it makes KELLOGS famous in the street. Not the other shit.
I bet I know which team JWT will be giving the big pay rise to.
I bet you don’t know which team they’ll be giving the pay rise to you idiot, they left the agency 2 weeks ago.
2:06 No respect and no idea mate.
Like it or not Lions are pretty important in this business.
3:48, you sound confused. I believe 2:06 was referring to the team who work on Kellogg’s, not the Yanks.
But all this is a sideshow to the on-going problem of the JWT Sydney Creative Director position. Look who’s come and gone in last year or so: Some of the most talented and capable people in the business.
Who would take the job now? Someone either incredibly brave or incredibly stupid and naive.
I think we need a bit of in-depth journalism, Lynchy. Next CB mag perhaps…
5:11……. 3:48 is not confused. You seem to be though. 3:48 was saying the CREATIVE TEAM who did tall jan left the agency two weeks. idiot
I love these guys who refer to ‘Australia’ as doing well at Cannes. Like we’re/you’re all a team, a unit, even comrades in arms.
Ironic, considering how we spend our days tearing shreds off each other on this blog.
Like the dude says, surfs up.
However you got the Lions, you got them. Good work.
See you fellas back at Leo’s in a week or so.
You all take it up the arse. You’re in advertising bitches.
fuck this industry is pathetic.
I mean seriously pathetic.
So pretty much everyone pro scam has admitted the winning ads are scam. Awesome. They have admitted that the ads have never run and that the work was never paid for by the client. Awesome. At least they’re not hiding the fact they’re lying, cheating, bastards.
In the past they used to hide it and deny it until the day they died. Guess the scammers aren’t that clever these days.THESE PEOPLE IN OUR INDUSTRY ARE MAKING AUSTRALIA AND CANNES A JOKE.
And all you tools undo the ‘serious’ creative work… You know the stuff clients pay for. The stuff that went through research groups and lived (because it was an idea that was just so good it just couldn’t be killed)
You dickheads don’t even realise how much you fuck things up.
A few years ago we were looking fucking legit and awesome. GLUE, BMF, CLEMS MELB & GPY&R MELB. We’d put the scam stuff behind us. Sure Saatchis were still scamming it but the babies of the industry have perverted it and have succeeded in making it something it never was. I hope you’re all proud.
As long as the clients in this industry continue to see this type of work our country will not get better. The babies are only interested in doing scam to win awards, not sweat it on real shit.
And so the shit continues.
let’s talk about tall jan some more
1.16 Who the fuck are you to judge something as a scam with NO PROOF!!!! These blokes submitted work with the proof that it ran. It was up to the judges to check it and THEY DID!!! What the fuck are your credentials sonny boy? Why should we listen to you? Present me with the evidence (THE HARD EVIDENCE) that it’s a scam and I’ll eat my hat. Until then shut the fuck up and get back to the mail room where you belong.
Is it really that hard to only present good work on each brief?
Tell the suits to pull their crystal ball out of their asshole and you don’t give a fuck if they think they know what the client wants, that’s not their job.
Then all the scam ads, become real ads for real clients with real budgets.
actually 2.06 am you are slightly wrong.
Scam has been happening for decades and by all the great agencies.
Churches, charities, adult channels, skateboards, Film festivals and so on.
Fallon, Weiden, Crispin, Mother, DDB London they all do it. They just don’t make it their priority to do it. but none the less they are still doing a bit. But they are great because they also deliver on the big clients, the hard clients and the paying clients.
1.54. I’m anonymous of course. Oh no wait, that’s you. So confusing…
Seeing that you know so much about the work… Enlighten us. Where did it all run? Manly daily? How about the outdoor? The Wilson’s car park near JWT?
How do you know so much about the judges checking the work…?
No no… You’re right, of course Olympus spent all that money producing those ads, I mean all that time at Electric art (We all know people that work there by the way buddy!) And the photographer… Hmmm… Adam? (We all know that guy too.) All that time and money to run where? You think they would have a reasonable media schedule behind them when they’re spending that much on production? Double page spreads too. They must be spending more money than Telstra!
Do you think people are stupid?
I think people need to pull their proverbials out of their proverbials and suck some eggs. Fuck you, you suck, you didn’t win, ha ha.
Eat it.
Please, no more comments on where and when certain ads ran. It’s not the fucking ‘Media Schedule Awards’ dickwad. If you don’t like the ads, okay, if you wish it had a better media plan, fuck off. Campaign is running. Client loves it. Only requirements.
So that’s a no? You don’t want to tell us where it ran? I figured it might be a bit of a sore point. I mean yeah, you don’t want to look like a trukey in front of the industry so it’s much easier to brush it aside with ‘it’s not the Media Awards schedule dickwad.
The mail room boy.
Don’t care if it ran once – we all know what these ads are.
but it’s not the team’s fault. They’re building their career using the patented Saatchi Method, and if JWT let them do it using their clients and their money, then good on the boys.
But the fact that this approach still works says a lot for the collective intelligence of our industry. Advertising is full of very very smart people. But when you get us all together, we’re the biggest bunch of fucking idiots in the world.
yeah, you have to play the game if you wanna get ahead. but it’s a pretty fucked up game when you need to build a rep making ads for clients who didn’t really need them in the first place.
Don’t know about most of you, but I got into advertising to work on big brands with, with big budgets, to go on big shoots, to make real ads, that would finally appeal to millions of people.
People who aren’t in advertising.
I didn’t get into this game to make gay little jokey, juvenile piss arse, peices of shit like that Olympus ad.
The term ‘scam’ is giving the this kind of work far too much credit.
These ads are, in fact, fake.
I don’t give a fuck who the brainless bunch of judges at Cannes were.
Lion or no Lion, it’s fake.
Hey 1:55AM, face it you got into advertising because you are too shit to make money from being and artist or have the talent to write a book.
Really who in their right mind would choose advertising first?
10:07 said: Really who in their right mind would choose advertising first?
Someone who wants to make ads.
The novelists and the artists and the kubricks should get the fuck out of the industry or become the craft suppliers they want to be.
advertising ain’t art. it is a constant, blundering attempt at mind control. it uses everything from old vaudeville techniques to cinema to Google Earth in its search for ways to engage, then drill in the proposition and branding instantly in an unforgettable way.
The real client is the punter, the consumer. Any creative who imagines anyone other than the target audience when dreaming up a concept is helping to fuck this industry, and that job doesn’t need much helping with.
The award system is a disgrace. Aside from fucking the credibility of the entire ad industry and allowing consultants and many other parties to steal the “strategic partner” role from ad agencies, it has had other tragic side effects, for instance, this Campaign Brief blog where more jizz is spilled than on any porn site.
Entertaining though.