A COUPLE OF HOODIES
March 28 2008, 2:34 am | | 33 Comments
For this Bond’s campaign, The Campaign Palace Sydney wanted to explore the fact that everybody loves their trusty hoodie. It almost becomes a part of you; how you wear it communicates how you feel. It’s an extension of your body language.
View the commercial
Title: ‘Browse’
Agency: The Campaign Palace, Sydney
Creative Directors: Georgia Arnott and Jon Burden
Agency Producer: Meredyth Judd
Team Leader: Sasha Firth
Account Director: Melissa Gill
Account Manager: Pamela Lloyd
Director: Noah Marshall
Production Company: The Sweet Shop
Agency Producer: Fiona (Fi) King
Editor: Tim Mauger
Music: Nylon
Track: Sparkle Horse ‘Please don’t take my sunshine away’
33 Comments
I like this ad and as an avid hoodie wearer, agree with the insight. Nice.
Great track, good to hear Sparklehorse in an ad
Cute. Not huge. But cute.
Thanks for telling us who the account managers were.
Maybe you’d like to let us know who wrote and art directed it?
AN AFTER LUNCH IDEA.
ad people probably won’t like it because it isn’t written around the sort of idea that ad people like.
but I’m with 9.06. It’s Nice. Which is 50km from Cannes, but a worthwhile destination in its own right.
I absolutely love this spot. Well done to all. It feels like some of the best Gap spots out of the States.
Yer, it feels right and the direction and talent should give it longevity – even though not much happens.
But then again, a lot happens.
2 good looking gen y’s to an indy track get a vibe 4 each other and pull their hoods back?
Sorry – Am I missing something – or is this utter crap-ola?
Maybe I’m missing something, but The Campaign Palace used to produce in-yer-face, strongly idea-driven work. As did G. Arnott. This, on the other hand is very, very subtle. Generic at best.
In my humble (and anonymous) opinion, most australian produced TV ads are over-cooked and pretty hideous. Has anyone ever sat through an entire ad break on channel 7, 9 or 10?
This is a refreshingly delicate piece of film which captures an exciting ‘moment in time’ … shrewd insight, beautifully shot and finished off perfectly.
Putting it out there, i love it.
10.20, JF?
I’m with you 12.08. Doesn’t mean it won’t sell Hoodies, but it ain’t what we ad people should be calling good.
Insight?
What insight?
Sorry 1.34 but this is over cooked. A bunch of ad people have sat around in the board room and come up with this ‘amazing insight’ that has been turned into this slow labored tvc that features two special needs kids acting weird in a music shop.
Sure, a perfect visual representation of the ‘insight’ but way too literal to be of any relevance to the actual target market.
th ead is nice on the eyes
too bad hoodies are last season though
Great spot guys. It’s chocolate romance 2000.
Your old ‘Pal-arse’
The only hope for this is if it becomes a long-running serial:
Boy meets girl, boy marries girl, girl produces bonny babies (2) who dress in hoodies, kids grow up to be crims, do robbery in hoodies, do time in hoodies, meet crim partners in gaol, mate, produce bonny babies (2), snore.
4.16 – CSR for sure.
Couldn’t you just have passed that on under the chandelier…?
Ironic that Bonds would produce a spot that is utter ‘pants’.
I luuuuuuuuuuuuuuuuuuuv this!
4:16- incorrect.
Congratulations.
bonds hoodies look a lot more fun than this spot. they’ve got that whole american apparel vibe going. pity the advertising doesn’t.
Simple and true. Clever stuff guys.
Some of you will never get this spot.
Don’t worry about it, life is like that.
I ate a bonds hoodie in a music store once. I did it while looking at a girl. She wasn’t impressed.
i feel sorry for you 3.57 (28 March 2008) … you clearly have no taste. Back to your cooking up your retail ads.
He pulls back the hoodie because he wants her to know he’s circumcised. But why does she pull her hoody back. Oh! maybe she’s a bloke. Now i get it. I liked it before but i love it now
Nice ad connects to Y gen. Does it knock my socks off… no. But then again I’m gen X.
I get it, but it’s not as nice as the first love story, but what really is.
Those pesky kids are acting suspiciously. Call security to the soft metal section.
Hey, why the US band, Sparklehorse? Surely there’s some locally made music the ad could promote.
With music piracy like it is having your song on an ad is one of the only ways a band can get a big cheque these days.
This is bloody good content, and nicely crafted. Better drama than most crap on TV. Reminded me of SKINS (c/o SBS).
I get the ad. I see what it is trying to do. I watch it fail.