CLEMENGER BBDO SYDNEY HIRES ROOKE AS ASSOCIATE CREATIVE DIRECTOR

Clemenger BBDO Sydney’s newly appointed ECD Richard Maddocks has snared Aussie ex-pat Guy Rooke from a three year stint at global hot-shop Crispin Porter + Bogusky, Miami. Rooke will join the agency as associate creative director.

Previously Maddocks and Rooke worked together at Colenso BBDO Auckland from 2002 until 2005 during which time the agency was ranked number one in Australasia in the Campaign Brief Creative Rankings.

Maddocks says it’s a crucial hire for the agency as it reshapes its creative offering: “Guy’s an amazing talent. His passion and energy for this business is directly evident in the work he’s created.”

Rooke has won multiple awards at all the major international award shows including Cannes, One Show, Clio and D&AD. He was ranked third hottest young creative in the world at the Young Guns award show in 2006 as well as ranked third in Campaign Brief’s top 100 creatives in Australasia.

Maddocks says what’s most exciting is his recent global experience: “The work he’s been doing at CPB is fantastic. He’ll bring a fresh perspective and integrated point of view to our client’s business problems.”

Rooke has been working on Nike, Coca Cola, Volkswagen, Burger King, MINI, Virgin Atlantic and the Miller Brewing company in the US just to name a few.

Says Rooke: “2008 is going to be a big year for the industry as a whole in Australia. After talking to Rich and Jim, Clemenger felt like the agency that was really committed to making great work. It’s going to be an exciting journey and I can’t wait to start.”

Says Clemenger BBDO Sydney managing director Jim Moser: “Getting Rich on board was the most significant appointment I have made here. Guy’s appointment is going to give us another huge shot in the arm.”