BIG AD, GLUE SOCIETY HONOURED AT U.S. AICP AWARDS
June 11 2006, 2:21 pm | | 5 Comments
George Patterson Y&R Melbourne’s Carlton Draught ‘Big Ad’, directed by Paul Middleditch via Plaza Films, has been honoured yet again, this time by the prestigious U.S. Association of Independent Commercial Producers at the AICP Awards. The awards, the equivalent of the BTAA or The Kodak Gongs, are more craft focussed and only four international spots were honoured, including BETC Euro RSCG Paris’s Canal+ ‘March of the Emperors” spot, which was directed by Australia’s The Glue Society via @radical.media. The other two spots were Wieden + Kennedy London’s Honda ‘Choir’ and Honda ‘Impossible Dream’, part of the campaign that won the Grande Clio at the Clio Awards last month.
5 Comments
Dear Big Ad.I love you, but can you please go away soon. You are starting to make me feel slightly inadequate. Please tell me Cannes will be your last walk.No hard feelings.
Enough already.
You fucking fucksticks. Attitudes like this is why great ads do badly towards the end of their “awards cycle”.If you liked the Big Ad the first time you saw it, then wish it the best for every award show it gets into. Because once they’re finished, it’s a long time dead.
anyone hazard a guess as to the amount of money patts would have spent on the award entries for this ad?It does seem to have been entered into everything under the sun. Not that there’s anything wrong with that, good on ’em, just making an observation.1:49, i’d lay off on the “award cycle” references mate, you’re sounding dangerously close to a “fucking fuckstick” yourself.
Isn’t “awards cycle” one of Lynchy’s?