KODAK GONGS: BIG AD WINS BEST OF SHOW, SAATCHI & SAATCHI SYDNEY TAKE OUT AGENCY OF THE YEAR TWO YEARS IN A ROW

The 2nd annual Kodak Gongs were held tonight at the stunning Capitol Theatre in Sydney, and once again [CB Agency of the Year] Saatchi & Saatchi Sydney won the prized Agency of the Year title. And it was no surprise that George Patterson Y&R Melbourne’s

– Australia’s most awarded commercial of all time – won Best of Show. 36 Gongs from the 48 categories were awarded from 130 finalists out of 681 entries received throughout the Asia Pacific region in the new annual Awards program.

Best of the Best winners included:

Agency of the Year: Saatchi & Saatchi, Sydney

Production House of the Year: @radical.media

Post Production Company of the Year: Fin Design + Effects

Advertiser of the Year: Transport Accident Commission, Australia

Director of the Year: Bruce Hunt, @radical.media

The Best of Show – Carlton Draught ‘The Big Ad’ via George Patterson Y&R, Melbourne and Plaza Films, directed by Paul Middleditch.

“The Kodak Gongs are ambitious. They were built from the ground up to recognise excellence in the craft and ideas of the commercial moving image. They’re about the Asia Pacific region. They’re about the winners being judged as objectively as possible by a stellar jury from around the world. They’re not-for-profit. and they are about work for any technology, delivery platform or new media”, the Committee Chairmen, Richard White-Smith and Mike Vanderfield said tonight.

“Tonight is a celebration of the best work created in the last 12 months to sell products and build brands. The Awards are about great work but they are also about a passion for a great industry that will only stay great with increased diversity, independence, and transparency. The Kodak Gongs were started as a celebration of excellence in the face of mediocrity and declining standards. This remains our goal.”

“This year has seen a welcome increase in the number of finalists from throughout the Asia Pacific Region, making The Kodak Gongs a far more competitive and more effective commercials awards program. We congratulate the creatives and filmmakers who succeeded as finalists and salute those who receive a Gong,” said Ingrid Goodyear, Director of Marketing, Kodak Entertainment Imaging, Greater Asia & Japan Regions.

The Kodak Gongs are supported by Principal Sponsors:

Kodak, the LaB Sydney, FSM, Autodesk, Animal Logic, Atlab, Emerald City, Generator Interactive, Dubsat, Song Zu and Panavision

Award sponsors include:

@radical.media, Adnews, äht(, Australian Creative, Avid Australia, Campaign Brief, Campaign Brief Asia, Film Construction, Fin Design + Effects, Mike Reed & Partners Post Production, Nudie Juices, Postmodern Sydney, Sydney Film Compnay and 8 Commercials. The Awards are supported by the Commercials Division of SPAA (Screen Producers Association of Australia).

BEST OF THE BEST

Production House of the Year

@radical.media

BEST OF THE BEST

Post Production Company of the Year

Fin Design + Effects

BEST OF THE BEST

Agency of the Year

Saatchi & Saatchi, Sydney

BEST OF THE BEST

Advertiser of the Year

Transport Accident Commission

BEST OF THE BEST

Director of the Year

Bruce Hunt – @radical.media

BEST OF THE REGION

Best of South Asia

Creative Juice / G1 Thailand

for Twister

Creative Director – Thirasak Tanapatanakul

Creative Team – Prangthip Praditpong & Jon Chalermwong

Production Company – Phenomena

Director – Thanonchai Sornsriwichai

Client – Bangkok Insurance

BEST OF THE REGION

Best of the Pacific

Reconstruction

Production Company – @radical.media

Director – Bruce Hunt

Producer – Tony Tvrdeich

Agency – Grey Worldwide

Creative Director – Nigel Dawson

Client – Transport Accident Commission

BEST OF SHOW

The Big Ad

Agency – George Patterson Y&R, Melbourne

Creative Director – James McGrath

Creative Team – Grant Rutherford & Ant Keogh

Agency Producer – Pip Heming

Director – Paul Middleditch

Production Company – Plaza Films

Producer – Peter Masterton

Post Production Company – Animal Logic

Editor – Peter Whitmore

Music Composer – Cezary Skubiszewski

Client – Fosters Australia

IDEA CATEGORIES

AUTOMOTIVE

Saatchi & Saatchi, New Zealand

For Towies

Creative Director – Toby Talbot

Creative Team – Toby Talbot, Stacey Lee, Rosita Rawnsley-Mason & Josh Moore

Production Company – Plaza Films

Director – Paul Middleditch

Client – Toyota New Zealand

BANKS, FINANCIAL & INSURANCE

Creative Juice/G1, Thailand

for Twister

Creative Director – Thirasak Tanapatanakul

Creative Team – Prangthip Praditpong & Jon Chalermwong

Production Company – Phenomena

Director – Thanonchai Sornsriwichai

Client – Bangkok Insurance

FOOD

Leo Burnett, Sydney

for Inner Child

Creative Director – Mark Collis

Creative Team – Stephen Coll & Matt Ryan

Production Companies – Collider & Exit Films

Director – Joel Pront

Client – McDonald’s Australia

BEVERAGE

George Patterson Y&R, Melbourne

for The Big Ad

Creative Director – James McGrath

Creative Team – Ant Keogh & Grant Rutherford

Production Company – Plaza Films

Director – Paul Middleditch

Client – Foster’s Australia

BEVERAGE

Leo Burnett, Sydney

for Past Experience

Creative Director – Mark Collis

Creative Team – Michael Spirkovski & Grant McAloon

Production Company – Sydney Film Company

Director – Josh Baker

Client – Heineken Australia

CHARITY

Saatchi & Saatchi, Sydney

For Lend A Hand

Executive Creative Director – David Nobay

Copywriter – Kathy Mattick

Art Director – Shannon Sutherland

Production Company – 8 Commercials

Director – Tim Gibbs

Client – UNIFEM

TELECOMMUNICATIONS

Belgiovane Williams Mackay

For The Right Answers

Executive Creative Director – Rob Belgiovane

Creative Directors – Adam Hunt & Mike Boswell

Creative Team – Matt Lawson & Onur Kece

Production Company – @radical.media

Director – Vikki Blanche

Client – Telstra BigPond

FASHION / CLOTHING & ACCESSORIES

Arnold, Sydney

For Say Hello

Creative Director – Barry Disco

Creative Team – Jay Furby

Production Company – Curious Films

Director – Darryl Ward

Client – Jockey

MEDIA & ENTERTAINMENT

The Works, Sydney

For Budgie Smuggler

Creative Director – Kevin MacMillan & Damian Pincus

Creative Team – Nick Levey & Simon Higby

Production Company – The Sweet Shop

Director – Mick Wong

Client – MTV Networks Australia

COMPUTER / OFFICE TECHNOLOGY & CONSUMER DURABLES

Saatchi & Saatchi, Sydney

For Laksa

Executive Creativ
e Director – David Nobay

Creative Team – Tim Brown & Pete Buckley

Production Company – Goodoil Films

Director – Miles Murphy

Client – Olympus

SPORT & LEISURE

Publicis Mojo, Australia

For Reincarnate

Regional Executive Creative Director – Darren Spiller

Creative Team – Toby Moore, Selena McKenzie, Christy Peacock, Jason Williams, Steve Jackson & Darren Spiller

Agency Producer – Corey Esse

Production Company – Revolver Film

Director – Steve Rogers

Client – Nike

GOVERNMENT

Marketforce, Perth

For Look at Me

Creative Director – Andrew Tinning

Writer and Art Director – Andrew Tinning

Production Company – Film Construction

Director – Perry Bradley

Client – Office of Road Safety

GOVERNMENT

Grey Worldwide

For Reconstruction

Creative Director – Nigel Dawson

Creative Team – Brendan Guthrie & Tim Holmes

Production Company – @radical.media

Director – Bruce Hunt

Client – Transport Accident Commission

CAMPAIGNS – SINGLE PLATFORM

Grey Worldwide

For Haunted, Reconstruction & These Days

Creative Director – Nigel Dawson

Creative Team – Nigel Dawson & Tim Homes

Agency Producer – James McPherson

Production Companies – Filmgraphics & @radical media

Directors – Mat Humphrey & Bruce Hunt

Client – Transport Accident Commission

CAMPAIGNS – Cross-Platform Content & Content Integration

Lowe Hunt, Sydney

For Lynxjet

Creative Directors – Adam Lance & Lionel Hunt

Creative Director – Peter Bidenko

Creative Team – Adam Lance, Dejan Rasic, Howard Collinge, Michael Canning, Simone Brandse, Peter Bidenko & Nick Robinson

Production Company – Plaza Films

Director – Nicholas Reynolds

Client – Unilever

CRAFT CATEGORIES

Young Editor of the Year

Daniel Lee, Karl Marks

Young Cinematographer of the Year

Oliver Lawrance, Independent Films

Young Director of the Year

Josh Baker of Sydney Film Company

Comedy

George Patterson Y&R, Melbourne

For The Big Ad

Creative Director – James McGrath

Creative Team – Ant Keogh & Grant Rutherford

Director – Paul Middleditch

Production Company – Plaza Films

Producer – Peter Masterton

Post Production Company – Animal Logic

Client – Foster’s Australia

Production Design

David Baxa

For Past Experience

Production Company – Sydney Film Company

Director – Josh Baker

Producer – Nicole Crozier

Agency – Leo Burnett, Sydney

Creative Director – Mark Collis

Creative Team – Michael Spirkovski & Grant McAloon

Client – Heineken Australia

Casting

The Sweet Shop

For Just Like Daddy

Production Company – The Sweet Shop

Director – Steve Ayson

Executive Producer – Sharlene George (Exec Prod)

Agency – John Doe Amsterdam

Creative Directors – Diederiekje Bok & Hein Mevissen

Client – MTV Europe

Sound Design

Ross Batten, Cutting Edge

For Visitors

Sound Designer – Ross Batten

Audio Company – Cutting Edge

Production Company – Zoom Film & Television

Director – Brendan Williams

Agency – Publicis Mojo, Australia

Client – Abused Child Trust

Sound – Original Score

Elliott Wheeler & Simon Lister, Nylon Studios

For Inner Child

Production Companies – Collider & Exit Films

Director – Joel Pront

Agency – Leo Burnett, Sydney

Creative Director – Mark Collis

Creative Team – Steve Coll & Matt Ryan

Producer – Lucy Markovich

Client – McDonalds Australia

Cinematography

Susan Stitt

For 48 Hours

Production Company – Goodoil Films

Director – Matt Murphy

Agency – Saatchi & Saatchi, Sydney

Executive Creative Director – David Nobay

Creative Team – Anthony Moss & Matt Gilmour

CGI 3D Animation & Modelling

Fuel International

For Past Experience

VFX Supervisor – Andrew Hellen

CG Supervisor – Andreas Wanda

Production Company – Sydney Film Company

Director – Josh Baker

Agency – Leo Burnett, Sydney

Creative Director – Mark Collis

Creative Team – Michael Spirkovski & Grant McAloon

Client – Heineken Australia

CGI 3D Animation & Modelling

Fin Design + Effects

For Birth

Special Effects Designers – Richard Lamebert & Justin Bromley

Director – Jonathan Baker

Producer – Emma Daines

Agency – Singleton, Ogilvy & Mather, Sydney

Creative Director – David Brownlow

Creative Team – David Brownlow & Katie Manekshaw

Client – Hyundai

Special Effects: in Camera, Motion Control

Film Construction, New Zealand

For Look at Me

Director – Perry Bradley

Producer – Jozsef Fityus

Agency – Marketforce

Creative Director – Andrew Tinning

Client – Office of Road Safety

Digital Visual Effects and CGI

Animal Logic

For War of the Appliances

Production Company – Filmgraphics

Director – Graeme Burfoot

Agency – BMF

Creative Director – Warren Brown

Creative Team – Andrew Ostrom & Warren Brown

Client – Lion Nathan Australia

Editing

Drew Thompson, Guillotine

For Reconstruction

Production Company – @radical.media

Director – Bruce Hunt

Producer – Tony Tvrdeich

Agency – Grey Worldwide

Creative Director – Nigel Dawson

Creative Team – Nigel Dawson

Client – Transport Accident Commission

Direction Visual Style

Bruce Hunt, @radical.media

Reconstruction

Producer – Tony Tvrdeich

Agency – Grey Worldwide

Creative Director – Nigel Dawson

Client – Transport Accident Commission

Direction Performance

The Glue Society

For March of the Emperors

Production Company – @radical.media

Producers – Guy Pechard & Alexis Bensa

Agency – BETC EURO RSCG

Creative Team – Romain Guillon, Eric Astorgue & Pierre Riess

Client – Films Canal +