DE PASQUALE HIRES BIGGEST LOSER FOR SUBWAY BLITZ
On the back of releasing its Eating Habits survey, SUBWAY® restaurants, via agency de Pasquale, Brisbane today launched a national advertising campaign and ambassador program featuring Adriano ‘Adro’ Sarnelli, last year’s winner of The Biggest Loser. Sydney based PR agency Hill & Knowlton has developed and will implement a comprehensive PR program to support the creative and Adro’s appointment as the brand ambassador.
The PR elements of the campaign include a national RoadShow with Adro visiting key regional and metropolitan locations to meet and greet SUBWAY® customers and the release of a national Eating Habits survey.
Before earning the title, Adro was one of the 62% of Australian males with an obesity problem: “I thought the show was the hardest thing I’ve ever done, but the toughest challenge came when I arrived home. I realised that in order to make a real difference to my health I needed a lifestyle change, not another diet.
“SUBWAY® restaurants give customers the opportunity to choose what goes on their Sub, if you have the option it will be easier to make the lighter choice,” said Adro.
After undertaking the Eating Habits survey, the SUBWAY® restaurant chain found that almost all Australians (93%) admit to eating unhealthy food while nine in ten are trying to eat healthy food but finding it hard to avoid unhealthy snacks.
17 Comments
They must of spent all the budget on the catering…
Can’t see the ad.
better than most fast-food advertising.
COOOOOOOOW, i am having a BIG MAC!
it’s 1 degree in Moscow.
avoid irritating eyes.Saatchi’s.London.A few years back.Pretentious line breaks.e.By Matt beaumont.A few more years back.
I think it’s closer to this by Lowes London http://www.youtube.com/watch?v=W6UhsyKuLdI
I like chocolate icecream.
I think it’s closer to this by Lowes London http://www.youtube.com/watch?v=W6UhsyKuLdI I agree, this was also my first thought when I saw this.. obviously Reebok had the better budget..
Wow… you guys totally ripped off an independent Brisbane band by stealing their song for this ad!I suggest others view the song called , “Little Lovers” by the band “Little Lovers” on their myspace page.http://myspace.com/littlelovers
Definitely sounds like the Little Lovers track.
That song sounds exactly like the song “Little Lovers”. Except there’s some annoying lead guitar over the top.
You blood sucking vampires. You ask a band if you can use one of their songs for your shitty ad, they say no, you rip it off and use it anyway. No respect at all. Shame on you. The ad is terrible by the way. Try again, and this time pay for the music or don’t use it if the band has said no.
well, dudes, it’s freaken blink 182, with a splash or Offspring to me.
it is immediately obvious that the Subway advert music is only a slight variation away from “Little Lovers” – the drums, bass and arrangement are apparently identical, but with the guitar chord solo going for 4 bars instead of 8. The only variation is that the Subway audio has a simple guitar arpeggio overlaid on the chords. Then there’s a similar style vocalised grunt as the music kicks back in.You couldn’t imagine two more identical pieces of recorded music.
They probably had already cut the ad to the track before they even asked for permission to use it… how could anyone NOT want their music in a Subway ad?
Way to rip off one of Brissy best bands! I think i’ll go on a subway boycott.