AFA EFFECTIVENESS AWARDS ANNOUNCE 28 FINALISTS
An expert judging panel has chosen 28 finalists for the 9th AFA Advertising Effectiveness Awards, most of which are from Australia’s most creative agencies, perhaps proof once again that Creativity Sells.
Leading the agency pack is Clemenger BBDO Sydney with six finalists, and two apiece for Saatchi & Saatchi Sydney, BMF Sydney, DDB Sydney, Publicis Mojo Sydney, Leo Burnett Sydney, Naked Communications Sydney and Lowe Hunt Sydney.
Says Colin Wilson-Brown, Chairman of Judges of the Effectiveness Committee: “There are some terrific campaigns among this year’s finalists. Entrants now have the opportunity to finesse them into award winning case studies. The Stage One judges consisted of 43 highly regarded planners, agency principals and marketers, and we are confident that each entry has been rigorously examined by our panel.”
Based on these Stage One results, winners of the State Awards have been selected, but will be kept confidential until the Awards Night. Winners will be announced at a celebration in Sydney on 9 August 2007.
Masterfoods Finishing Sauces
Clemenger BBDO Sydney
Masterfoods
Mitsubishi Motors
Clemenger BBDO Sydney
Mitsubishi Motors Australia
Thredbo
Clemenger BBDO, Sydney
Amalgamated Holdings
Hahn Super Dry
Clemenger BBDO Sydney
Lion Nathan
M&Ms
Clemenger BBDO Sydney
Masterfoods
Campbell’s Real Stock
Clemenger BBDO Sydney
Campbells
Bundaberg Rum RTD
Leo Burnett Sydney
Diageo Australia
Johnnie Walker
Leo Burnett Sydney
Diageo Australia
Olympus
Saatchi & Saatchi Sydney
Olympus Imaging Australia
Toyota Yaris
Saatchi & Saatchi Sydney
Toyota
AMLC – Lamb
BMF Sydney
Meat and Livestock Australia
XXXX Gold
BMF Sydney
Lion Nathan
Maxibon Icecream
Publicis Mojo Sydney
Nestle
Nescafe
Publicis Mojo Sydney
Nestle
Energizer Lithium
DDB Sydney
Energizer Asia Pacific
Residential Property Development
DDB Sydney
AV Jennings
Coca-Cola Zero
Naked Communications Sydney
The Coca-Cola Company
Mini
Naked Communications Sydney
Mini
Hyundai A-League
Lowe Hunt Sydney
Football Federation of Australia
The Australian Institute of Music
Lowe Hunt Sydney
The Australian Institute of Music
Bigpond/Broadband
BWM Sydney
Telstra Bigpond
Slurpee
Leo Burnett Melbourne
7 Eleven
Sunbeam Espresso Machines
Bellamy Hayden Sydney
Sunbeam
Sunny Queen Farms
BCM Partnership, Brisbane
Sunny Queen Farms
National Drugs Campaign
The Campaign Palace Sydney
Department of Health and Ageing
SKINS
The Furnace Sydney
SKINS
Adalat DROS
Medicus Sydney
Bayer Schering Pharma
The finalists will be considered for the Free TV Australia Gold, Silver and Bronze awards, together with the other major awards – The Newspaper Works Long Term Effects, Commonwealth Bank Return on Investment, Adstream Most Original Thinking, Advertising Standards Bureau Best Small Budget Campaign, Yahoo 7! Integration Award, eye Innovation Award, MPA Best Healthcare Case and OzTam State Awards.
The most important award will be selected from the Gold Award winners and will be presented with The Millward Brown Gold Pinnacle.
The 9th AFA Advertising Awards are partnered by AANA and The Australian Financial Review.
1 Comment
Personally I find it interesting that the announcement of the effectiveness awards finalists happended a week ago and presented 3 days ago in the CM blog but there’s not one comment (from anyone) on something as big as this news…from agencies or clients. It is impossible to scam this area of our business so each of these finalists have put an incredible amount of talent into the work, the tracking, the analysis and the preparation of their submissions. And it doesn;t stop there…the next step is a rigorous 4,000 word submisison to fill out their 1,000 word ‘summary’. All to prove that all that talent and sweat actually acheived something in the real world. Aren’t there any creatives out there that are proud enough ‘that their work has been proven to work’ to make a comment about the finalists? Maybe the AFA could encourage Australia’s creative directors to become involved in the Effectiveness Awards on some level – maybe it’s about CD’s asking to see evidence of effectiveness in peoples’ books? Maybe we need a cash prize and a big lunch to celebrate people who have created the most effective ‘creative work’? Whatever. Well done finalists – you’re all winners!