Archive

Tracing the Legacy of LIA and Campaign Brief’s Creative LIAisons Talent from 2012 to 2025

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Each year, Campaign Brief selects one or two young creatives from the CB Australian and New Zealand Agencies of the...

CICLOPE 2025: Revolver, FINCH, BMEOF, Scoundrel, EXIT Films + Photoplay among the Aussie finalists

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CICLOPE Awards has announced the 2025 finalists chosen from more than 1800 entries, which came in from 39 different...

New Daniel Johns film ‘What If The Future Never Happened?’ to premiere nationally this November

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After years in development, What If The Future Never Happened? - a new film reimagining the early life of Daniel Johns.

Call for FREE Entries to Campaign Brief Agency of the Year + CB HOT LIST 2026 – deadline Fri 28 Nov

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CB Agency of the Year (plus Medium and Small AOY) is the most coveted of all trade mag titles to win – and where an age

LIA’s 40th Year Judging Kicks Off

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The curtain rises in Las Vegas as LIA marks its 40th year, bringing together global industry icons for nine days of...

Bestads Best of the Week: Hornbach’s ‘DIY Odyssey’ via Heimat TBWA, Berlin

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...

Campaign Brief Creative Circle: What’s hot in September?

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September 2025’s edition features Jenny Mak, Cam Blackley, Becky Morriss, Grant Rutherford, Beth O'Brien + Jess Wheeler.

Why campaignbrief.com is #1 reaching creatives – the most viewed stories online of 2025 (so far)

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Top marketers XXXX, Mattel, Telstra, Allianz, Tourism Australia, Didi, BankWest, McDonald's, Lamb, KFC, Kia and Uber Eat

AdSchool Copywriting returns with revamped course led by ATime&Place’s Charles Baylis and Anthologie’s Josh Edge

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The eight week course kicks off in Perth on Tuesday, 7 October.

The Creative Collective unveils new brand identity in its 18th year of business

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The Creative Collective, a female-led full-service marketing agency founded in 2007, has unveiled a refreshed brand...

INVNT supercharges Xerocon Brisbane

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Global live brand storytelling agency INVNT has delivered a world-class, end-to-end brand experience for...

Santa Claus goes job hunting in SEEK’s latest campaign via Droga5 ANZ, part of Accenture Song

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SEEK has unveiled Santa Claus as the latest character in its ongoing brand campaign with Droga5 ANZ...

Shine Lawyers appoints Motion Sickness as global creative and strategic agency partner

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Auckland-based creative company Motion Sickness has been appointed as Shine Lawyers’ global creative and brand...

Chapter and Likeable Creative launch new MercyCare brand platform: “When Life Needs”

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The platform showcases MercyCare’s hands-on support across every stage of life, from early learning to aged care.

FINCH founder Rob Galluzzo and Nova’s Michael “Wippa” Wipfli celebrate 36 Months’ UN success with Prime Minister Anthony Albanese in NYC

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In a quintessentially Aussie moment, Prime Minister Anthony Albanese recently “rang the bell” and shouted the entire New

Aussie expat Justine Armour takes the reins as 72andSunny launches global Creative Collective

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Aussie expat Justine Armour has been named international Chief Creative Officer as 72andSunny launches its...

Thinkerbell nabs 2 nominations at ARIA Awards for Best Use of an Australian Recording in an Ad

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The ARIA Awards has today unveiled the shortlist for the Best Use of an Australian Recording in an Advertisement...

Adferno.ai launches via the 3P Studio Group

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Born from the award-winning 3P Studio Group, Adferno.ai is an AI Creative Lab built to accelerate creativity...

Atomic 212° wraps Uluru conference focused on insights, creativity and storytelling

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Atomic 212° has wrapped a major conference in Uluru, where over 120 staff, clients and partners from across Australia...

Bravehearts campaign delivers powerful results to protect children from grooming

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The powerful ’Grooming Hides Behind Harmless’ campaign, launched earlier this year for Bravehearts by Engine Group...

Huskee appoints Tomoro Agency as digital marketing partner across Australia and the UK

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Tomoro Agency has been appointed as the digital marketing partner for Huskee, an award winning company offering...

Prestigious Crystal Pencil takes center stage in The One Show 2026 call for entries campaign

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The pinnacle of industry creative achievement, the distinguished Crystal Pencil, is the centerpiece of this year’s...

“Any:time is 7-Eleven time” in 7-Eleven Australia’s latest brand campaign via Clemenger BBDO

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7-Eleven Australia has launched its latest brand campaign with Clemenger BBDO, unveiling Any:time is 7-Eleven time...

Pepsi makes recycling more rewarding in new ‘The Recycling Rethink’ campaign via Special

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Pepsi, in partnership with Special Australia, has launched The Recycling Rethink, a new initiative designed to drive...

Commercial Radio & Audio calls time on Australian Commercial Radio Awards

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Commercial Radio and Audio (CRA) has made the decision to permanently cancel the Australian Commercial Radio Awards...

Specsavers’ marketing team ‘Should’ve gone to Specsavers’ in big, bold out of home campaign

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Specsavers launches new campaign on the largest OOH billboard in the Southern Hemisphere.

Sunwater encourages Aussies to say ‘yeah nah’ to danger in ‘Live Dangerlessly’ campaign via Engine

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Engine has partnered with Sunwater to launch its new major public safety campaign, Live Dangerlessly.

TFM Digital celebrates 5th birthday with annual Summit

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Independent marketing agency TFM Digital marked a major milestone this September celebrating its 5th anniversary with...

Accor taps Example to spearhead launch of dedicated in-house ‘Table For’ F&B group

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Earned-led culture agency to spearhead creative strategy, concept development, brand storytelling, marketing and PR for

Nescafé launches ‘Proudly brewing workplace vibes’ B2B campaign via Connecting Plots

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Anchored in Nescafé’s ‘Make Your World’ brand platform, the campaign reframes the humble coffee break as a vital moment

Western Sydney Ad School: A pathway to AWARD School

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After six years of shaping fresh talent, Western Sydney Ad School (WSAS) has established a reputation as both a...

Tiny Away invites Australians to ‘Reconnect with What Matters’ in new brand campaign

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Australia’s biggest tiny house brand rolls out four short films and an interactive microsite.

Hello appoints Sam Kelly as new CEO

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Full-service agency Hello has announced Sam Kelly as its new CEO.

Lifestyle Communities redefines downsizing in new ‘Way to Live’ brand platform via By All Means

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Independent strategic and creative agency By All Means, together with long-standing client Lifestyle Communities and...

UNIQLO Australia extends partnership with iD Collective

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Full service communications agency iD Collective has announced the renewal of its partnership with global fashion...

Simson’s Pantry appoints Arize Communications

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Arize Communications has been appointed as the new PR agency for Simson’s Pantry, one of the fastest growing...

Everlab appoints Jack Taylor as PR Agency

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Everlab to partner with Jack Taylor to drive awareness and education in preventative healthcare.

She Creates to celebrate 5 years of championing women in Adelaide’s creative industry with event on Thursday 16 October – tickets now on sale

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Adelaide’s female-focused creative communications community, She Creates, will mark its five-year anniversary with a...

CB WA Q&A with Initiative CEO Jo McAlister: From Perth beginnings to national leadership

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The last year has seen Initiative go through the most change I have seen in the 6 years with the agency.

Akcelo acquires specialist mobile-first agency POPULA

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Brand experience and innovation agency Akcelo has acquired POPULA, the specialist mobile-first agency, founded last...

“It’s got a bit of stretch”: Volkswagen unveils new campaign for the all-new Tayron via DDB

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Volkswagen Australia has launched a new campaign for the all-new Tayron that pays homage to its classic advertising...

Squiz Kids + Miroma Project Factory relaunch ‘Newshounds’ to help kids spot fake news

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Media Literacy Goes Mainstream for Aussie KidsNewshounds relaunch turns media literacy into engaging, curriculum-aligned

Siniat redefines building solutions in latest brand campaign ‘Siniat. The One.’ via IMA B2B

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Building materials leader Siniat has partnered with specialist B2B agency IMA B2B to launch its new brand campaign...

Bench Media and UnLtd raise $10K for Youth Off The Streets with coastal charity walk

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Bench Media, in collaboration with UnLtd, stepped out for change last Friday, with its entire team lacing up to walk...

Leo Singapore’s Asheen Naidu talks Creativity, Culture, and Singapore’s creative evolution in the latest m25 Global Creative Series

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With accolades including a rare D&AD Black Pencil and a Cannes Lions Grand Prix, Naidu has a strong belief in the...

Enigma builds future-proofed agency with next-generation talent

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Indie creative and media agency Enigma is building a world-class team, developing the next generation of talent...

Those That Do appoints award-winning designer Claire Sutton as its new Creative Director

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Independent full-service creative agency Those That Do has today announced the appointment of award-winning art...

Senior creative team Riana McKenzie and Zoe Perrin ~ AKA “RiZo” ~ join Colenso BBDO

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Colenso BBDO has bolstered its creative team with the addition of senior creatives Riana McKenzie and Zoe Perrin...

Bestads Best of the Week reviewed by Klaartje Galle, Chief Creative Officer, VML Belgium

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Victoria’s Secret transforms iconic Australian landmarks in bold new CGI campaign

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Victoria’s Secret has announced the launch of its first full assortment Australian e-commerce platform.

Spark powers a surreal cross-country adventure in latest brand campaign via Colenso BBDO

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Spark New Zealand has unveiled a new brand campaign in collaboration with Colenso BBDO, highlighting the everyday...

Thinkerbell promotes Taylor York to National Head Earned & Owned Thinker; adds Kathryn Furnari as National Head Media Thinker + Garret Fitzgerald as ECD

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Thinkerbell has made one promotion and two hires across its Australian offices. Taylor York has been promoted to...

Australia’s Becky Morriss, Phoebe Sloane and Rosie Stone among global shortlist for The One Club’s Next Creative Leaders 2025 competition

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The One Club for Creativity, in partnership with Campaign Brief as the exclusive Australian media partner, has today...

New World heroes butcher expertise in new ‘Certified Wonderful’ campaign via DDB Aotearoa

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DDB Aotearoa has partnered with New World to launch Certified Wonderful - a new integrated campaign created by DDB NZ.

Sound+Music Alive in 2025: industry leaders emphasise that creativity and collaboration remain the foundation of effective sound

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The Australian sound production industry has entered a pivotal moment in 2025. The sector has undergone rapid transforma

WelleCo appoints Superhuman as media partner

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Global wellness brand WelleCo has appointed independent agency Superhuman Media as its media partner in Australia.

Will Ferrell crashes an in-flight announcement in major campaign for PayPal Australia

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Comedy meets commerce as Ferrell takes over the mic to spotlight PayPal’s no-late-fees, no-interest, BNPL service.

Cummins&Partners snares former UM Sydney managing director Ben McCallum for CEO role

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Australian Independent creative agency Cummins & Partners has today announced the appointment of Ben McCallum as its...

Tourism NT inspires Aussies to swap predictable holidays for red centre adventures with ‘Roo-R Codes’ launch via Common Ventures + Atomic 212°

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Tourism NT has unveiled Roo-R Codes, a playful new campaign spanning out-of-home (OOH), digital and cinema channels that

Greenpoint celebrates 10 year milestone with new business wins and inaugural pro bono initiative

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Creative communications agency Greenpoint is celebrating 10 years in business this year, marking a decade of bold...

Kettle Ridge Cut chips takes tastebuds overseas in new campaign via Cummins&Partners

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To launch the new Kettle Ridge Cut flavours, Cummins&Partners is taking the brand into Gen Z territory for the first...

TEQ takes Carrie & Tommy on a wheely good adventure in new campaign via Dentsu QLD

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The Hit Network’s Carrie & Tommy is partnering with Tourism and Events Queensland (TEQ), the Queensland tourism...

Bega invites Aussies to snack on cloud nine in new Whipped Peanut Butter experiential campaign via The Mark Agency and Starcom Australia

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Bega Group has launched a new experiential campaign in collaboration with The Mark Agency and Starcom Australia, to...

Australia secures two Gold, five Silver and six Bronze at the APAC Effie Awards 2025; Australia ranked 2nd most awarded country across APAC

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Ogilvy Australia led the pack, picking up one Gold, one Silver and two Bronzes for campaigns including the...

Former OMD Head of Create Laura Henry joins dentsu Queensland as Head of Strategy

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dentsu Queensland has appointed Laura Henry to Head of Strategy, with a focus on creativity, innovation and impact...

The Future Shopper 2025: VML Study Reveals Many Brands Are Still Failing to Deliver on Customer Experience and Search is Resurging Thanks to AI

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VML has unveiled its ninth annual Future Shopper report, an expansive global study revealing that, despite years of...

Vanuatu Tourism Office launches ‘The Wake-Up Call’ campaign via Apparent and GTI Tourism

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Vanuatu Tourism Office (VTO) has today unveiled its latest brand campaign ‘The Wake-Up Call’, fronted by comedian and...

Bastion Shine promotes Luke Farmer to Managing Director of its creative practice

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Bastion Shine, part of Bastion, has announced the appointment of Luke Farmer as Managing Director of Bastion Creative...

Ogilvy PR appointed by Specsavers in earned agency consolidation

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Leading optical and audiology brand Specsavers has consolidated its earned communications activity across Australia...

Snackbrands appoints cummins&partners as new creative agency

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Snackbrands, home to some of Australia’s most iconic snack foods including Kettle, CC’s, Cheezels, Thins and more...

Leonardo.Ai launches $50K Leonardo Imagination Fund: to empower global AI creative community

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Leonardo.Ai has today announced the launch of its Leonardo Imagination Fund, a new microgrant program designed to...

Billy Loizou: Conversion APIs – Unlocking Better Performance for Travel and Airline Campaigns

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Some want to sleep in the city, others want to stay beside the sea; a new approach is needed to better target travellers

Showpony leads the night at 48th Annual AADC Awards, taking home Gold Chair and nine wins

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Last night, the South Australian creative community gathered around the table for The 48th Annual AADC Awards, this...

The State of the Australasian Post Production Industry in 2025: a period of disruption, reinvention, and cautious optimism

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The past 12 months have been a period of disruption, reinvention, and cautious optimism for the Australian post producti

Vale Craig ‘Moose’ Moore, award-winning advertising creative, who was a force of nature: Moose didn’t just embrace life, he ran at it

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Moose was a brilliant copywriter who worked his magic at Mojo, Saatchi & Saatchi, Clemenger and The Campaign Palace.

BPR expands team with two new hires

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Belinda Public Relations (BPR) has added two new PR professionals Kate Rosman and Chrissie Zikos, to its growing team.

Hellions partner and co-founder Elle Bullen set to join Deakin’s Young Bullets as Guest Speaker

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Hellions partner and co-founder Elle Bullen to share creative wisdom at sold-out Young Bullets event, hosted at the NGV.

Sofitel Sydney Wentworth appoints Wanderlust Union as new PR agency

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Wanderlust Union has been appointed as the official PR agency for Sofitel Sydney Wentworth.

Eight leaders from Australia selected for New York Festivals Health Awards 2025 Shortlist Jury

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The 2025 New York Festivals Health Awards, celebrating innovation and excellence in healthcare, wellness, and...

Campaign Brief’s The Work 2025: KFC named 2025 APAC Creative Brand of the Year and Unilever named 2025 APAC Creative Advertiser of the Year

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KFC takes out the 2025 APAC Creative Brand of the Year honour with campaigns from VML, Wolf Bkk and Publicis/Bananas...

Bestads Best of the Week Reviewed by Mark Elwood, Chief Creative Officer, Leo UK

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Advertising Council Australia calls for 2026 Cannes Lions + Spikes Asia jury nominations

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Advertising Council Australia (ACA) has officially opened jury nominations for 2026’s Spikes Asia and Cannes Lions...

Why AWARD Crash 2025 is definitely the crash course every mid-senior creative needs

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Brilliant work may flow and award shortlists may follow, but agency life demands more: the ability to articulate...

VML achieves global winning streak with trio of major awards

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VML's global network received a trio of prestigious honors this week, being recognized by Fast Company, Campaign...

Bestads Best of the Week: Nike’s ‘Why Do It?’ via Wieden + Kennedy, Portland

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...

The One Club Adds Aaron Starkman, Xanthe Wells and Greg Hahn to Board of Directors

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The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support the global...

RUN Celebrates Te Wiki o te Reo Māori with Tiki-Inspired Design Series

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For Māori-owned, independent creative agency RUN, te reo Māori (the Māori language) is part of their everyday.

Surf Life Saving New Zealand launches bold national call for volunteers via Contagion

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Surf Life Saving New Zealand (SLSNZ), the iconic organisation with a 114-year legacy of protecting lives on our...

Melbourne Victory FC appoints Attention Experts as digital marketing partner

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Attention Experts, one of Australia’s leading digital marketing agencies, is proud to announce its appointment as the...

Former TBWA CCO Evan Roberts and whiteGREY CEO Lee Simpson reunite to launch Tightknit Studio

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Former TBWA Sydney CCO Evan Roberts and whiteGREY CEO Lee Simpson have joined forces to launch their new venture...