Archive

Sara Lee launches bold brand refresh via Disegno

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Sara Lee, one of Australia’s most loved and nostalgic food brands, has unveiled a bold brand refresh across strategy...

ACH Group acknowledges human truth about ageing in new work via SAUCE. The Creative Agency

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Leading South Australian Aged Care provider ACH Group has launched its new Support at Home campaign via SAUCE.

Bond University Launches New ‘Ambition Loves Company’ Brand Platform via Rick Barry

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Bond University has launched a new brand platform developed by independent creative studio Rick Barry.

Human Digital scales up; hires Nora Ebaid in Australia and Bruna Barbosa in New Zealand

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Independent B2B digital agency Human Digital has made two new hires across Australia and New Zealand to support its...

The Marketing Club and SMK launch new digital training partnership to upskill marketers

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The Marketing Club (TMC), a grassroots community reshaping how marketers connect, has joined forces with digital...

ABL Digital Media appoints Nicole Wagenecht as new General Manager

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Appointment follows Australian and international growth plans.

IPG Mediabrands Australia unites via inaugural ‘Impact Week’ in support of local communities

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August 11-15 marks IPG Mediabrands Australia’s inaugural “Impact Week” bringing together all its agency brands across...

Hypetap expands national footprint, appoints former AKQA group client partner Shane Holmes to lead Sydney office in managing partner role

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Australia's full-service influencer marketing agency Hypetap has today announced the appointment of Shane Holmes as...

Ad Age Reports U.S. law firm’s commercial draws comparisons to 2014 Gold Lion-Winning NZTA ‘Mistakes’ spot via Clemenger BBDO Wellington

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Tim Nudd: “Lifting other people’s ideas is common in advertising, but this is next level."

Where Passion Meets Precision: New Post-production studio xoPost opens in Brisbane

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xoPost, a boutique Brisbane-based post-production studio, has officially opened, bringing together picture and sound...

Australian Unity ‘Rewrite the rules of living’ in new Home Health & Care campaign via The Royals

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Australian Unity has launched its first major campaign for its rapidly growing Home Health & Care business...

Telstra unleashes Steve Buscemi as an evil intergalactic Emperor in new network security campaign via Bear Meets Eagle On Fire with +61

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Telstra launches new network security campaign starring Steve Buscemi, via Bear Meets Eagle On Fire with +61

Vale John Baker AM ESM ~ Industry Leader, Lifesaver and Community Champion

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Baker spent nearly three decades at KWP+Partners, Adelaide where he rose to Managing Director in 2013 and then Group

Vale well-loved ad man Luke Dunkerley: he had a generosity of spirit and willingness to mentor the next generation of Australian creatives

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A career defined by bold thinking, a collaborative spirit, and an unerring instinct for connecting with audiences.

Australian Pork launches a new take on ‘Get Some Pork On Your Fork’ in fresh campaign via Dig

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The creative work positions pork as the way to bring an enticing twist to everyday meals.

Menulog taps Bliss n Eso for new campaign ‘What’s good in your hood’ via Thinkerbell

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Menulog launches latest drop under long-running Did Somebody Say brand platform in an ode to ‘What’s good in your hood'.

Vale Sompat ‘Khae’ Trisadikun: Thai creative legend with a smile that lit up the industry

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Sompat was most recently was in Sydney as a judge for the 2025 AWARD Awards and was a regular international awards judge

Ubank brings clarity to financial chaos with launch of ‘See Money Better, Do Money Better’ campaign via Infinity Squared

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Key features highlighted in the campaign include Cash Flow, tracking to monitor income and expenses in real time, Bill P

Westpac launches new brand platform ‘It takes a little Westpac’ in latest campaign via BMF

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A broader national above the line brand campaign led by BMF is set to follow establishing ‘It takes a little Westpac’ as

Campaign Brief Creative Circle: What’s hot in August?

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Creative Circle August with Max McKeon, Elle Bullen, Ant White, Nancy Hartley, Ian Williamson and Bec McCall.

Three Distinct Industry Figures Unite to Form New Venture Jacko, Jacko & Jacko

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Jacko, Jacko & Jacko merges three distinct minds - creative, strategic, and commercial into one impossibly aligned team.

NZ Blood appoints Mango and TRACK Tribal Aotearoa following a competitive pitch process

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New Zealand Blood Service (NZBS) has appointed DDB Group Aotearoa agencies Mango Communications and TRACK Tribal to...

Former BBH London Business Lead Jack Cumming joins Colenso BBDO as Managing Partner

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Colenso BBDO has strengthened its leadership team with the appointment of Jack Cumming as Managing Partner.

Plastic Change urges World Leaders to think with their d*cks (to save their balls) in cheeky campaign via Worth Your While + Glue Society

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New campaign created by Worth Your While with Glue Society, and shot by renowned photographer Derek Henderson.

Revolver’s Pip Smart, Bear Meets Eagle On Fire’s Micah Walker and FINCH Director Nick Ball selected for 2025 CICLOPE Awards Executive Jury

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The leading international talent on the 2025 CICLOPE Awards Executive Jury has now been announced in full.

The US campaign continues to unite the Kimberley community against abuse

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Following its successful launch in December 2024, the US Campaign is now entering Stage Two, with new television...

ANZ takes media account to pitch across Australia and New Zealand

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ANZ will be reviewing its media agency partnership across Australia and New Zealand.

Adam Courtenay honours father, storyteller and talented adman Bryce Courtenay in new memoir

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Adam Courtenay honours his father in new memoir 'My Father, Bryce'.

‘STOP IAN’: The industry’s longest running and most exclusive Fantasy Football League implores industry to band together

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CB Exclusive - Now in its 23rd year, advertising’s longest-running and most exclusive fantasy football league is...

Sydney Water tackles poor wastewater disposal behaviours in Save Our Sinks campaign via Tag

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Sydney Water is tackling poor wastewater disposal behaviours in an impactful and catchy, end-to-end Save Our Sinks...

Leonardo.AI Senior Creative Technologist Jessie Hughes joins This Way Up speaker line-up

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AWARD has today announced the addition of Jessie Hughes, Senior Creative Technologist at Leonardo.Ai, to the lineup...

Former Clemenger Group executive Stuart Shepherd joins Cassette as Chief Creative Officer

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Cassette has appointed ex-Clemenger Group executive Stuart Shepherd in a newly created role as Chief Creative Officer...

Bestads Best of the Week: Deutsche Telekom’s ‘Can’t Catch Me’ via INGO Stockholm

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The ad was selected by this week's guest judge Theo Gibson, Executive Creative Director at JOAN, New York.

Beyond the Brief: How Sunday Gravy crafted DiDi’s wonderfully chaotic universe with ‘Yes I DiDi’

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Sunday Gravy's Max Kennedy, Sam Whatley and Karolina Bozajkovska unpack the wonderful madness.

Bestads Best of the Week Reviewed by Theo Gibson, Executive Creative Director, JOAN, New York

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Les Mills International launches yoga series built to transcend via Motion Sickness

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Higher State as a concept tells a clear, compelling story of emotional + mental transformation through mindful movement.

IAA BIG IDEA 2025 Student Challenge: Telstra named client partner – expressions of interest registration closes tomorrow Friday 8 August

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The International Advertising Association (IAA) has launched IAA 'Big Idea' 2025 announcing Telstra, Grand Prix...

A triple threat: How HSLR’s leading women are flipping the script on creative productions

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At the helm is Production Director Genya Mik, Design Director Kristy Buchanan and Communications Director Prasana Lee.

SouthSouthWest expands studio with new hires across creative and management

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SouthSouthWest has bolstered its team with a string of key hires across creative and management as it continues to...

INVNT Delivers Final Draw Ceremony for AFC Women’s Asian Cup Australia 2026

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Global live brand storytelling agency INVNT has successfully delivered the Final Draw Ceremony for the AFC Women’s...

Former Google marketer Ben Drew launches new growth marketing agency Chicken Dinner

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Drew founded Seasons, which he grew to become one of Western Australia’s largest festival brands.

Riviana launches One Pan Risotto with Nonna approved campaign via Nunn Media and JPD

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Riviana has launched its latest product innovation One Pan Risotto with a new national campaign developed in...

Domain and Kia reunite tradie all-stars in new Tasman Town campaign

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What do you get when you mix some of the greatest sporting champions, a tough new ute, and a little real estate magic?

Liquid I.V. launches ‘Funnest Fun Run’ with glam bar and puppy stop in new campaign via Hello

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Liquid I.V. has teamed up with integrated agency Hello to put the fun back into running, launching Australia’s...

TAC launches ‘The Hardest Share’ – a platform for untold stories of road trauma via alt/shift/

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alt/shift/ has extended its partnership with the Victorian Transport Accident Commission (TAC) on a powerful new...

re/Work launches to help agencies and startups build teams that actually work

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Two industry leaders in the people and talent space compared their work experiences, some great, some not-so-great...

Ben Coulson: The loneliest place on earth (for a creative)

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By Ben Coulson, renowned creative leader and former CCO at Dentsu Creative.

Industry veteran Andy Blood to lead ‘There Is No Algorithm For Creativity’ panel at SXSW Sydney

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Andy Blood's "There is no algorithm for Creativity" has officially been chosen for SXSW Sydney.

Adam Bodfish: What My Autistic Daughter Taught Me About Being a Creative Director

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By Adam Bodfish, Executive Creative Director at McCann Birmingham.

Dentsu appoints Rob Harvey as new CEO, ANZ

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Dentsu has today announces the appointment of Rob Harvey as Chief Executive Officer, dentsu ANZ.

Tickets now on sale for Adelaide creative conference ‘AADC Talks’ – Wed 17 September

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The fourth edition of 'AADC Talks' will take place on Wednesday 17th September 2025.

BOUNCE appoints iProspect as new media agency

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iProspect, a dentsu company, has been appointed the media agency of record for action-adventure playgrounds, BOUNCE.

Orange Line strengthens team with key hires across organic and paid media

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Independent digital marketing agency Orange Line has expanded its leadership and delivery capabilities with a series...

AWARD School announces state finalists in the running for 2025 national top student award

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Mathilda Grinling, Tate Crowley, Amelia Fynes-Clinton, Hayley Riessen, Brendan Marshall now vying for top honours.

IAB report reveals digital advertisers sharpening data strategies amid privacy reform and AI shift

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Australian digital advertisers are evolving their data practices in response to increased privacy regulation, signal...

Spark hits the right note in ‘Bring the Ding’ brand activation via Bastion Shine

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Spark, in partnership with strategic and creative agency Bastion Shine, has wrapped an ambitious and unconventional...

Entries now open for Flickerfest + Specsavers’ ‘Should’ve Gone to Specsavers’ TVC competition

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Entries for the Specsavers Flickerfest competition are now open and close 1 December at 4pm.

Death to sh*t ads: If there’s no tension, it’s not interesting.

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By Jess Wheeler, Creative Director, SICKDOGWOLFMAN

Babybel launches global campaign in Australia via HAVAS/PROVIDENCE, Spark Foundry Australia and Twenty6forty4 Communications

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Humorous creative highlights brand’s evolution based on concept of “The Fun Kind of Good”.

Farizon Australia appoints Traffic as lead creative agency

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Traffic has won the Farizon Australia account – set to drive a bold new era in commercial EV marketing.

Applications now open for JumpStart grad program in WA – Apply by Sunday 24 August

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Applications close 24 August 2025. The free Jumpstart grad program kicks off with a event on 4 September.

Purebaby launches first-ever brand campaign ‘Love Comes Naturally’ via The Pistol

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Purebaby has launched its first-ever brand campaign, Love Comes Naturally, developed in close collaboration with...

TikTok’s Ella McKee joins Always Human as Head of Client & Partnerships

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Today, independent brand and talent marketing agency Always Human has announced the appointment of Ella McKee as...

BCF taps Lee Kernaghan (as an echidna) in new ‘BCFing Fun’ campaign via Thinkerbell, Sydney

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Australian outdoor retailer BCF has launched its latest brand campaign 'BCFing Fun' via Thinkerbell Sydney, extending...

Lynx launches social-first live-audience blind dating reality show ‘Scented Love’ via Hello

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Lynx has partnered with Hello Agency to create a new live-audience dating show for social called “Scented Love”...

Lukas Temple joins BCM Media and Creative as new Managing Director

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Full-service independent agency, BCM Media and Creative (part of BCM Group), has today announced the appointment of...

Eight young creatives from Australia and NZ to attend LIA Creative LIAisons in Las Vegas; 13 Global CCOs to inspire the Creative LIAisons Cohort

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LIA has announced the eight talented emerging creatives from Australia and New Zealand chosen to participate in LIA's...

‘1,000 Voices for 1,000 Girls’: Celebrities raise their voice to end violence against girls in powerful campaign for World Vision Australia

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World Vision’s flagship campaign 1,000 Voices for 1,000 Girls returns for its seventh year, with its biggest rollout...

MAD STARS 2025 reveals final jury for Busan judging lead by Tawana Murphy, Ashish Chakravarty, Alejandro Di Trolio + Alex Abrantes

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34 jurors from 20 locations have been appointed as Final Judges to evaluate the final round entries on-site in Busan.

realestate.com.au tunes into Aussie property convos in new brand campaign via 72andSunny

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Australia’s #1 address in property realestate.com.au has launched its latest brand campaign with creative agency...

ABEL adds Art Director Tyla Rose and Project Director Rose Flowers; Jennifer Fowler promoted to Head of Operations role

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ABEL, a nimble independent creative collective, has announced the arrival of two new talents and the well-deserved...

GWPR Australia names Maya Ivanovic as first recipient of national mentoring scholarship

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GWPR Australia (GWPR) has today announced Maya Ivanovic from Palin Communications as the recipient of the inaugural...

MADE THIS announces AI panel discussion on Thurs 28 Aug, Sydney: Free to attend, book now

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Off the back of our sold-out Sydney AI event, MADE THIS is back with a follow-up, diving deeper into the future of AI.

Youngbloods SA + University of Adelaide present: A Taste of Richards Rose – Thurs 21 Aug, Adelaide

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Youngbloods SA and The University of Adelaide's Career Hub are hosting A Taste of Richards Rose in Adelaide on August 21

The Idea Shed’s John Fairley designs The World Games 2025’s official emblem; joins torch relay

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Creative commerce agency The Idea Shed has announces that its Design Director John Fairley has been honoured with...

Mudgee Region Tourism campaign calls for new ‘Mudgee Monday’ public holiday via We Scout

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Fuelled by new research, Mudgee Region Tourism has launched a bold new campaign, developed by We Scout, proposing an...

Media industry and celebrities get behind ‘Heart On My Sleeve’ campaign for mental health

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Spark Foundry, UnLtd and several well-known media celebrities are throwing their support behind the launch of a new...

Sarah Wood departs Managing Director role at SLIK to join Think HQ as Sydney Director

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Fully integrated positive change agency Think HQ has announced the appointment of Sarah Wood to the role of...

Budget Direct enters the man cave to reveal $1.5 billion reason to quote them first in latest campaign via 303 MullenLowe, Sydney

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In the latest instalment of Budget Direct’s Insurance Solved campaign, Budget Direct via 303 MullenLowe Sydney.

TAL launches new ‘Life Takes Guts – Protecting it should be easy’ brand platform via Ogilvy

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TAL has unveiled its new brand platform, 'Life Takes Guts – Protecting it should be easy', developed by Ogilvy...

Independent creative agency Tiny Disco appoints Celeste Mackay as new Creative Director

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Melbourne-based independent creative agency Tiny Disco has announced the appointment of Celeste Mackay as its new CD...

Tourism Australia launches global blockbuster sequel to ‘Come and say G’day’ via Droga5 ANZ

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Tourism Australia is embarking on the next stage of its globally successful 'Come and say G’day' campaign with the...

Westpac NZ launches ‘Self-Destructing Codes’ in new anti-fraud campaign via Publicis Groupe NZ

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Westpac NZ has partnered with Publicis Groupe NZ’s connected platform of agencies, including Saatchi & Saatchi NZ...

Sir John Hegarty launches new white paper ‘Creativity: The Last True Differentiator’

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Creativity: The Last True Differentiator, features insights from global leaders and industry experts.

Mother London teams up with Aussie director Steve Rogers on bold musical spot for Coinbase

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Australian director Steve Rogers has directed a new musical theatre-led campaign 'Everything Is Fine' for Coinbase.

Polished Man calls on Aussies to take a stand in new campaign via Two Tractors + Lacuna Agency

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Paint a nail, spark change. Polished Man launches new 2025 campaign.

Primo Foods appoints DO. Agency

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DO. Agency has been apponted as creative agency of record for FMCG brand Primo Foods following a competitive pitch.

Trade Me Property celebrates how Kiwis live in new campaign via Special New Zealand

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Trade Me Property has launched a new brand campaign developed by Special, celebrating the myriad of ways Kiwis can...

M+C Saatchi Group promotes Emma Robbins to Chief Creative Officer, Melbourne

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M+C Saatchi Group has promoted Emma Robbins to Chief Creative Officer of its Melbourne office. Robbins steps into the...

Anthologie Perth doubles down on health impact with strategic appointment of Richard Macliver

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Macliver brings extensive experience in health innovation, systems thinking, and funding healthcare research.