Lovehoney’s ‘DND’ getaways reward couples for scrolling less in new campaign via CampaignLab

Lovehoney, the leader in sexual wellness, wants Aussie couples to take their hands off their phones and put them on each other.  Working with creative communications agency CampaignLab, they have launched DND (Down N Dirty), a series of off-grid cabin stays where the less you scroll, the less you pay. Couples who halve their scrolling stay for free.

The idea is a direct response to new Lovehoney research revealing Aussies give their screens 12 times more attention than their partner, and many are more likely to stay up and scroll than opt for intimate moments such as having a proper conversation or initiating sex.

Run in partnership with Into The Wild Escapes, DND asks guests to screenshot their screen time on arrival and again when they leave. The bigger the drop, the bigger the discount. Each cabin swaps phones for a disposable camera and a journal, and every stay includes a Lovehoney Reconnect Kit valued at over $250, sent to the couple before arrival.

Says Ryan Foster, Head of Lovehoney ANZ: “We’re an online retailer asking Australians to spend less time on their phones, and we know how that sounds. But we’ve always believed sexual pleasure starts well before the bedroom, in the attention couples give each other. DND puts real money behind that. We’re not just encouraging couples to switch off, we’re picking up the bill when they do.”

Kits are tailored to different couples and preferences, with top picks including the Lovehoney Pleasure Link Remote Control Couple’s Kit, the Lovehoney Rose Clitoral Suction Stimulator, and the Lovehoney High Roller Remote Control Rotating Prostate Massager, alongside lubricants, massage oil and a bondage kit in every box.

Says Andy Scales, Founder and Director, CampaignLab: “Aussies are touching their phones more than they’re touching each other. Nobody wants a lecture about screen time, so we gave couples a better reason to put their phones down and made Lovehoney’s DND the only holiday where your screen time report is good news.”

The DND campaign will run across PR, social, creators, owned and paid channels.

View the campaign hub here.

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