Spotify launches ‘You’re Among Fans’ campaign in OZ with Lizzo and Jay Shetty via BBDO New York

Spotify Advertising’s ‘You’re Among Fans‘ global campaign has landed in Australia, via BBDO New York. The 2026 brand campaign hands the audience briefing to the artists and creators fans already come to Spotify for, starting with Lizzo and Jay Shetty.

The campaign is built around a simple idea. Spotify is home to one of the most valuable audiences a brand can reach: fans. Fans pay more attention, they’re obsessed and devoted. And that makes them a valuable audience to advertisers. When brands advertise on Spotify, they’re not building attention from scratch. They’re showing up where attention already exists, with audiences who bring the same passion, loyalty, and intent they bring to the artists and creators they love.

Lizzo, global superstar and 4x GRAMMY winner, takes viewers inside a meeting room built entirely around her world, pulling back the curtain on fans who show up 12 hours early, hot-glue their outfits the night before, and scream every lyric like they co-wrote it.

Jay Shetty, host of On Purpose, one of the world’s most popular podcasts, brings the audience briefing to his global audience built around trust, intention and genuine connection. His involvement is particularly timely: on the same day as the campaign launch, Spotify and Netflix announced a new partnership to expand On Purpose into video across both platforms.

The campaign launches with 30-second hero films from both talent, shorter cutdowns, and static ads running across Spotify, LinkedIn, YouTube, and social.

Says Adrian Bingham, Head of Sales AUNZ, Spotify: “Most audience briefings do their job and stay in the background, but our audiences deserve a little more attention — the exact same kind of attention brands get when they connect with fans on Spotify.

“We’re putting our audience briefings directly into the hands of the people who understand fans better than anyone. Lizzo and Jay Shetty have built exceptionally loyal global followings by being worth listening to, and as we bring ‘You’re Among Fans’ to Australia, this campaign turns that connection into a briefing that gives local media decision-makers real, actionable intel they can actually use.”

Says Lizzo: “What makes Spotify so powerful is that fans don’t just connect with one part of who you are. They connect with your music, your personality, your story, your visuals, your message, all in one place. That creates a much deeper relationship than just reaching an audience. I love that Spotify gives artists the space to build a full creative world for fans to be part of, and that kind of connection is really powerful.”

Says Jay Shetty: “Fandom is built on trust, and Spotify understands that. When I started On Purpose seven years ago, I never imagined it would grow into what it is today. What made this collaboration feel so meaningful was how aligned it felt from the beginning — centered around real conversations and genuine connection. Spotify listeners are incredibly engaged and intentional about the content they choose to spend time with. That shared belief in meaningful storytelling is what made this partnership feel so natural.”

Client: Spotify Advertising
Global Head of Business Marketing: Bridget Evans
Global Creative Director: Richard Frankel
Global Director, Business/Brand Marketing: Rachel Brooks
Senior Manager, Global Business/Brand Marketing: Meena Neti Amin
Creative Director: Katy Everson
Manager, Creative Operations: Alex Varrichio

Agency: BBDO New York
Chief Executive Officer: Emma Armstrong
Chief Strategy Officer: Todd Sussman
Chief Creative Officer: Michael Aimette
EVP, Executive Creative Director: Ricardo Franco
Creative Director: Pieter Claeys
Creative Director: Roxane Schneider
VP, Creative Director: Corey Thorn
VP, Creative Director: Rowan Mansfield
Associate Creative Director: Hélio Maffia
Associate Creative Director: Yllo Pedra
Senior Art Director: Kate Degen
Senior Copywriter: Sandi Spino
SVP, Group Account Director: Diana Cash
Management Supervisor: Logan Butler
Account Supervisor: Mariana Suarez Claure
Senior Project Manager: Camila Rodriguez
SVP, Group Strategy Director: Alex Beerden
Strategy Director: Imogen Armstrong
Senior Designer: Jo Costa
Designer: Ana Lozano

Omnicom Production
SVP, Head of Production & Content: Nick Williams
Senior Producer: Alina Carrel
Group Business Affairs Lead: Cindy Hoffman
Business Affairs Specialist: Juan Figueroa
Senior Talent Manager: Jewel Chandler
Talent Manager: Terence Enright

Production: PRETTYBIRD
Director: Calmatic
CEO: Kerstin Emhoff
President: Ali Brown
VP / Executive Producer: Suzanne Hargrove
Director of Production: Rika Osenberg
Head of Production: Rachel Main
Line Producer: Melissa Larsen Ekholm
1st AD: Matias Nilsson
Director of Photography: Larkin Seiple
Production Designer: Olivia McManus
Key Costumer: Bethany Bankston
Photographer: Lauren Dunn
Retoucher: Nataly Trach

Post Production: NO 6
Executive Producer: Corina Dennison
Editor (Lizzo): Ryan Bukowski
Editor (Jay Shetty): Vincas Sruoginis
Assistant Editor: Tara O’Sullivan
Producer: Charina Espino
VFX Producer: Alex Tracy
GFX Artist: Nick Herms
Colorist: Steve Picano
Audio Producer: Bianca Muccia
Mixer: Robin Buyer

Post Production: NOISE Studio
Executive Producer: Karen Anderson
Creative Director: Olly Caiden
Producer: Aminah Gbadamosi
Compositor: Chung-Pu Hsiao

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