Activision appoints Emotive as creative agency following a competitive pitch

Independent creative company Emotive has been appointed creative agency for Activision following a competitive pitch.

Its first assignment will be the Australian launch activation for Call of Duty: Modern Warfare 4, which launches in the coming weeks, with the agency describing the work as “big and immersive”.

Emotive credits its integrated model, which brings together Emotive and its production arm Emotive Productions, with making the difference in the pitch.

Posting on LinkedIn, Simon Joyce, CEO and Founder of Emotive, said: “This win has the whole agency buzzing! We had so much fun putting some crazy and unexpected creative ideas in front of the Activision crew. And it was great to hear that our model made a difference too. Bringing Emotive and Emotive Productions together from the start meant strategy, creative, earned, social, influencers and production all helped shape the idea. It’s exactly the sort of opportunity we’ve built Emotive for, and we’re ready to bring the swagger!”

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