noisy appoints Urban List’s Jack Jones as Senior Partnerships Manager

Youth culture agency noisy has appointed Jack Jones as Senior Partnerships Manager, hiring him out of Urban List to help brands get inside the communities young Australians actually use to plan their lives.

Jones joins from Urban List, where he was a Senior Sales Manager, leading agency and client partnerships to construct and execute commercial campaigns throughout the publisher’s network. Before that he spent 2 years at Pedestrian Group as Senior Advertising & Partnerships Manager, selling and delivering campaigns across Pedestrian.TV, PEDESTRIAN TELEVISION, VICE, Refinery29, Gizmodo, Kotaku and LifeHacker; with brands such as AMEX, UBER, Warner Brother Pictures, Unilever and Campari. Across both roles, he established a strong reputation for converting commercial briefs into high-impact culture campaigns that authentically engage audiences while delivering for major brand partners.

He reports to Head of Partnerships AJ Harris and will work directly with brands, media and creative agencies across the three parts of the noisy business.

The first is noisy’s own media network: LINES, the nightlife guides young people in Sydney, Melbourne, Brisbane and London use to decide where to go out; Maple Social Club, the home of soft clubbing; Mixmag ANZ, the local edition of the world’s biggest dance music magazine; concert discovery platform Whatslively; Sydney Run Club and EveryRun Melbourne; and food and beverage video first publisher Secondz. Together they reach around three million young people across Australia and the UK.

The second is the noisy ideas lab, the part of the business that makes things that didn’t exist before. The ideas lab starts with a blank page: a new format, a piece of IP, a campaign concept built to belong to one brand and no one else. Because the media network and the live side sit in the same building, the idea gets made, carried and staged, so it reaches the audience instead of dying in a deck.

The third is live experiences. noisy represents festivals and live events to brands and produces its own, which means it can put a brand inside the cultural moments young people actually care about, rather than next to them in a pre-roll.

Jones’ appointment follows a run of growth at noisy in 2026, including new partnerships with Suntory, Coca-Cola, Guinness, Vodafone, Hydralyte, AirAsia, UP&GO and Liquid I.V.

Says Jones: “I’ve spent close to three years at publishers selling young audiences to brands, and the honest truth is young audiences are moving faster than media. They’re overlooking and resisting traditional advertising, while choosing how they want to show up, and which brands they allow into their lives. They’re seeking connection in community, not in the feed. noisy is where they moved to; LINES is how people in Sydney decide where to go on a Friday, and Maple is where they spend their Sunday. You don’t have to buy your way in front of an audience when you’re already in the room with them. That’s a very different, very current and very important, conversation to have with a brand, and it’s the one I wanted to be having.”

Says Harry Wilson, Managing Director of noisy: “There is a lot of media in this country being sold to young people who stopped paying attention to it years ago. Jack has spent his career inside the publishers that used to own that audience, and he knows better than anyone why the money is moving. He’s sharp, he’s a closer, and he understands that a partnership is only worth anything if the people it’s aimed at would turn up for it anyway. We didn’t hire him to sell ad space. We hired him to put brands inside nights people are already queuing for.”

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