Space villains strike back in Telstra’s new network security campaign with Steve Buscemi via Bear Meets Eagle On Fire with +61
After his last cyber attack ended in spectacular failure, intergalactic space emperor Steve Buscemi, along with his band of evil aliens, are back in the latest campaign from Bear Meets Eagle On Fire with +61. And this time they’ve upped their game. Unfortunately for them so has Telstra, and the villains’ evil plans are foiled yet again.
With Australians reporting more than $2 billion in scam losses last year, cyber-crime remains a significant concern. This latest campaign highlights the security of Telstra’s network, which blocks millions of scam calls and texts every month.
Directed by Randy Krallman of SMUGGLER, the campaign consists of several individual narratives in various formats, which will roll out across TV, digital, social, cinema and in Telstra stores.
Alita McMenamin, Telstra Head of Brand and Marketing Communications, said: “Great villains always come back for a sequel. The second chapter of this campaign takes what Australians loved about the original and raises the stakes, using humour and storytelling to bring an important message to life: helping Australians stay safer online.”
Micah Walker, Chief Creative Officer of BMEOF, said: “I’m really proud of this. I think we’ve managed to take some learnings from last time and make something even better. Massive cheers to the whole village it took to bring this all to life.”
Creative Agency: Bear Meets Eagle On Fire
Partner Agency: +61
Media Agency: OMD Australia
Client: Telstra
Chief Marketing Officer: Jana Kotatko
Head of Brand and Marketing Communications: Alita McMenamin
Head of Strategy & Creative Excellence: Nicky Bryson
Brand & Sponsorship Lead: Nicola Reeves
Campaign Leads: Dominique Barlow & Mika Hurrell
Head of Media & Marketing Operations: Paula Marreiros
Media specialist: Tayla Hope
Production Company: SMUGGLER
Director: Randy Krallman
Executive Producers: Patrick Milling- Smith, Patrick Carmody & Allison Kunzman
Managing Director: Sue Yeon Ahn
Head of Production: Brian Sabowski
Producer: Gustav Geldenhuys
Unit Sofa Producer: Alexandra Vondrackova
Director of Photography: Christopher Sabogal
1st AD: Olda Mach
Production Designer: Jiri Matura
Wardrobe Stylist: Terezie Dvorakova
Hair & Makeup Stylist: Lucie Liskova
S.B. Hair & Makeup Stylist: Pavlina Zdanska
Model Maker: Martin Pec, Honza Bilek
SFX Makeup Artists: Josef Rarach, Vlad Taupesh
Casting Director: Alena Cerna, Jam Casting
Edit House: The Helm (London) / ARC (Sydney)
Editor: Matt Pochettino
Executive Producer: S.J. O’Mara
Executive Producer: Winnie O’Neil
Assistant Editor: Liam James
Post Production: Blockhead
Sound House: Rumble Studios
Lead Sound Designer: Tone Aston
Sound Designers: Dan William, Dexter Cave
Composers: Jeremy Richmond, Felix Bornholdt
Sound EP: Michael Gie
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