Bestads Best Outdoor of the Week: Zeekr ‘Zeekr by Taika Spotlight – Sunburn’ via Bastion Aotearoa

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best outdoor ad of the week is Zeekr’s ‘Zeekr by Taika Spotlight – Sunburn’ via Bastion Aotearoa.

The ad was selected by this week’s guest judge Claudi Potter, Executive Creative Director, Joe Public, London.

Says Potter: “What a way to demo a standard feature, and make it interesting. I know nothing about a Zeekr yet, but this makes me want to see the whole car, and I immediately like the brand for doing something disruptive in a category that has become quite dull.”

READ CLAUDI’S FULL BESTADS REVIEW HERE

Bastion Aotearoa partnered with premium electric vehicle brand Zeekr and acclaimed filmmaker, writer and actor Taika Waititi to launch the Zeekr 7X in an entirely new light. Spotlight, a campaign and public exhibition makes Zeekr’s modernity and distinctiveness felt through storytelling and culture. Born from a simple product truth, Spotlight comprises seven cinematic worlds, each illuminated entirely by the headlights of the Zeekr 7X.

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