Q Agency appoints former Google New York exec Brent Richardson as inaugural General Manager

Western Sydney-based creative and digital marketing company, Q Agency, has announced the appointment of award-winning agency founder and former New York Google executive, Brent Richardson, as its inaugural General Manager, amid ambitious growth and AI plans.

In the newly created role, Richardson will focus on driving Q Agency’s revenue growth and its renewed AI product and service offering, which is set to launch in the coming months. He will also be responsible for advancing Q Agency’s core values of curiosity, grit and embracing growth, as it continues to build its client base.

Richardson’s appointment follows a highly successful season for Q Agency, with the agency recently inking contracts with several major brands, including Local Agent Finder.

Richardson brings global big-tech and marketing experience to Q Agency as the youngest-ever account executive at Google North America, and as founder of Sydney-based agency Enrichd Group – the award-winning specialist marketing agency he founded for purpose-driven brands and not-for-profit organisations.

As Founder of Enrichd Group, he led national initiatives across technology, AI, sport, education and community sectors, guiding dozens of organisations through digital transformation and AI journeys. Under his leadership, the agency won the social impact category of AdNews Champions of Change and was named Specialist Agency of the Year by Mumbrella.

Richardson was also named in Campaign Asia’s 2025 40 Under 40 class and was a co-creator of the Goanna Academy, a national, Indigenous-led organisation, delivering education and wellbeing programs across Australia.

Says Michael Noone, Co-Founder and Managing Director, Q Agency: “We are thrilled to have someone of Brent’s calibre and expertise guiding the next phase of Q Agency. Brent has worked at the cutting edge of AI across his career, assisting companies and agencies to build partnerships and platforms that deliver measurable outcomes. His AI-led approach, big tech experience, and purpose-driven leadership, which directly aligns with our company values, will be critical as we focus on Q Agency’s future.”

Says Josh Richardson, Technology Director, Q Agency: “Maximising AI within our business, and within our client work, is a priority for Q Agency in the coming months. Since our inception, we’ve delivered results by focusing on integrating branding and creative work with performance marketing. As technology continues to develop, we need to evolve our AI capabilities and service offering to meet demand. Brent will be a key player in our AI transformation – his understanding of how technology and AI can enhance services, operations and customer experience will be invaluable as we look to turn AI into meaningful business outcomes.”

Commenting on his new role, Richardson says: “I’ve spent my career dedicated to how technology, AI and cross-sector partnerships can help clients, education systems, governments and institutions deliver better outcomes at scale.

“When I was looking for my next challenge, I knew I wanted to work with an organisation where I could use my expertise to really make an impact. After meeting with Josh and Michael, I could immediately tell there was synergy between their plans and my experience. I’ve always worked on a ‘purpose as a product’ philosophy, believing meaningful impact can be combined with marketing smarts to deliver results that truly matter. Q Agency shared that value proposition. That alignment, along with the agency’s ambitious growth plans, makes joining the business a natural next step in my career.”

Q Agency is one of Western Sydney’s fastest-growing full-service agencies, combining strategy, design, technology, performance marketing and AI solutions to help businesses grow.

Since its 2021 inception, the agency has worked with more than 300 businesses, including well-known brands like Mountain Culture Beer, Everlab, Cookie Man, Penrith Panthers, Western Sydney Lakes, Dymocks and Penrith City Council.

Q Agency was recently named as a finalist in the Australian Web Awards.

Richardson’s appointment is effective immediately.

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