BYRDLI, Visit Mississippi and Travel South USA turn a creator road trip into a bookable travel storefront

Partner content – Global travel tech and commerce platform BYRDLI, Visit Mississippi and Travel South USA have launched a new creator-led travel activation,”MISSISSIPPI FOUND” with US based photographer and travel creator Nicole Zelkowitz (@avecnicole).

 

From now until the end of September, Zelkowitz will travel through Mississippi, experiencing the state through its food, music, culture, communities and landscapes.

But unlike traditional creator campaigns, the journey will not end with content.

As Zelkowitz travels, the hotels she stays in, places she discovers and itinerary she builds will become bookable products inside her own BYRDLI Travel Club, giving her audience a direct path from inspiration to purchase.

THE INFRASTRUCTURE BEHIND CREATOR INFLUENCE

Creators already influence where people travel, where they stay and what they do in their destination.

What has historically been missing is the infrastructure that allows them to participate in the transaction that follows.

BYRDLI provides that layer.

The platform combines creator-owned travel storefronts, global travel inventory, custom product-building technology, booking, payments, concierge fulfilment and first-party booking attribution in one travel commerce ecosystem.

Rather than sending audiences to an affiliate link or third-party booking platform, creators can curate and sell their own hotel stays with their images and insights, as well as multi-stay and mult-product, itineraries through their own personalised Travel Clubs. Think of BYRDLI as the shopify of travel.

Says Vanessa Richards, Co-Founder and CEO of BYRDLI: “There is real travel infrastructure sitting underneath this.

“As Nicole discovers Mississippi, she can turn those discoveries into her own travel products, from the hotels she stays in to her full itinerary and package,  inside a Travel Club she owns. In real time, on her mobile phone, while in destination.

:Behind that is the technology and tools to build, book, pay for, fulfil and measure the travel. Not another affiliate link, the infrastructure to actually distribute it.”

MISSISSIPPI, MADE BOOKABLE

Zelkowitz’s journey will take her from Tupelo through the Mississippi Delta and Jackson before continuing to the Gulf Coast.

Her Travel Club will feature curated Top Stays and a multi-day Mississippi itinerary, with the products remaining live beyond the campaign itself.

For Visit Mississippi, the model creates a more direct link between destination storytelling and measurable travel outcomes.

Says Zelkowitz: “I think this trip to Mississippi will be a great experience because it will be pushing me outside of my comfort zone. I’ve been to very few states in the Southern USA, and I’m excited to see what this one has to offer. I rarely travel to places where I cannot be immersed in mountains, so this will be a nice change of pace and help me push my photography and storytelling to new levels that will be challenging in fun new ways. I am also particuarly excited about having my exact travel experience available for my communtiy to book via my travel club”

The activation forms part of a broader collaboration between Travel South USA and BYRDLI, connecting creator-led destination marketing with bookable travel infrastructure across the American South.

Says Katie Coats, Chief Marketing Officer of Visit Mississippi: “Mississippi is a destination shaped by its music, food, communities and attractions. This partnership gives us a new way to share those stories while creating a clearer path for inspired travelers to begin planning and booking their own Mississippi experience.”

Zelkowitz’s Mississippi Travel Club products will be published as the journey unfolds.

The journey doesn’t stop at inspiration. It becomes the product.

 

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