Everlab appoints OUTSIDE IN as creative partner for first major brand campaign
Following a competitive pitch, Australia’s leading preventative healthcare company Everlab has appointed independent creative agency OUTSIDE IN to develop its overarching brand platform and launch its first major campaign.
The partnership is designed to offer Everlab direct access to the OUTSIDE IN senior creative founders Grace Leat, Jacque Kelly, Lucie de La Chaise, plus Creative Partner Wez Hawes, as the innovative healthcare brand continues its monumental growth in the preventative healthcare space.
With members across Australia, New Zealand and soon the UK, Everlab combines advanced diagnostics, clinical expertise and technology to help people understand and manage their health proactively. The comprehensive health assessments, ongoing clinical care and digital health tools give Everlab members a continuous view of their health and personalised support to act on it. Their high patient trust, a staggering Net Promoter Score, and a massive $65 million Series A funding round highlight how successfully Everlab is filling the gaps of traditional, reactive primary care.
Rather than looking at individual results in isolation, Everlab’s clinical team interprets health data in context, helping members better understand their risks, identify areas that need attention and take meaningful action to improve their long-term health.
The first task for OUTSIDE IN will be an October campaign to introduce more Australians to Everlab’s proactive, data-led approach, establishing a creative foundation that will continue to evolve into 2027 and beyond.
Says Grace Leat, Co-Founder of OUTSIDE IN: “Marc, Sam, Dani and the whole Everlab team are building a really exciting vision for the future of healthcare – one where people can take a proactive role and actually get to the bottom of the burning questions they have about their health. We’re really excited to be partnering with them at this stage of their journey, as they take the next step and bring the brand to a much broader audience.”
Says Danielle White, Head of Brand at Everlab: “We were looking for a creative partner who could understand both the complexity of our offering and the scale of our ambition. OUTSIDE IN demonstrated a strong strategic understanding of the brand, and the mission. We believe that every day people should be able to access the kind of preventative healthcare usually reserved for billionaires and celebrities.”
The appointment is effective immediately.
VIEW THE PRINT MAGAZINE + PAST ISSUES ONLINE. SUBSCRIBE NOW.
Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin. Subscribe to Campaign Brief Magazine.
#More Creative News #No paywalls #No annual membership fees
Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel