Twisted Healthy Treats launches FroYo Protein range with design via TRP

Australia’s only female-led frozen dessert manufacturer, Twisted Healthy Treats, has launched its new FroYo Protein range nationally in Woolworths, with packaging designed by TRP.

Each stick delivers 80 calories and 6g of protein, is gluten free, and is made with real probiotic yoghurt, extending Twisted’s Better-for-You range into the fast-growing frozen yoghurt protein category.

Packaging for the range was designed by TRP, with an ingredient-led design that puts protein, probiotic yoghurt and taste appeal front and centre, helping shoppers identify the range’s better-for-you credentials in an instant.

Says Kyle Ross, head of strategy at TRP: “A new range, a new design system and a clear job for the pack: make high protein look really really delicious.”

Founder and CEO Cass Spies said the launch reflected years of development: “I’ve long held the belief that frozen yoghurt plus protein is the future of the category, and this range is proof,” said Spies. “It’s been a huge year for Twisted, and this might be our proudest moment yet.”

Twisted Healthy Treats supplies Woolworths, Coles, Costco and Aldi nationally, along with thousands of school canteens, and exports to Taiwan, Singapore and China.

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