Thompson Spencer challenges the industry to hit the floor for cancer survivors

Thompson Spencer is challenging agencies, suppliers and partners across the industry to join their team for the Cancer Rehabilitation Foundation’s Move Over Cancer Burpee Challenge, running from 5 – 11 October.

The industry is already getting behind it, with Thompson Spencer’s media suppliers and partners donating more than $2 million in advertising rate card value to power the national campaign.

Now, the agency is asking others to add their support by rallying their own teams or donating directly to Thompson Spencer’s fundraising page. For every $1 donated, someone from the agency will drop and do a burpee.

For Thompson Spencer co-founder, Wendy Thompson, the cause is particularly close to home and heart.  Over the past year, the agency has stood closely behind Wendy and her family as they supported her teenage daughter through treatment following a cancer diagnosis.

Says Thompson: “For those who don’t know, last winter my teenage daughter was diagnosed with Stage 3 Hodgkin lymphoma. The next 12 months were filled with chemotherapy, hospitals and doing everything we could to support her. She finished treatment in February and is back at school under the watchful eye of some very special doctors. I’ll spend the rest of my life grateful for the people who helped us through such a brutal time. Humans are awesome.

“But I’ve learned that finishing treatment isn’t the finish line. It’s where the hard, slow work of rebuilding strength and confidence begins. That’s what the Cancer Rehabilitation Foundation supports, and it’s why I’m so proud Thompson Spencer is getting behind it.

“I’m asking the industry I love to get on the floor with us. Do the burpees or donate. If it helps one more family, it’s worth every rep.”

Move Over Cancer Burpee Challenge is the Cancer Rehabilitation Foundation’s flagship awareness and fundraising week. Funds raised will support rehabilitation services for people who could not otherwise afford them, helping cancer survivors restore strength, reduce disability and rebuild confidence after treatment.

Burpees knock you flat and ask you to get back up, which is just a fraction of what recovery asks of cancer survivors every day.

Thompson Spencer’s entire team across Auckland, Wellington, Sydney and Melbourne is taking part.

To join the challenge or donate –  and make the Thompson Spencer team work for it – visit burpeechallenge.org.nz/t/thompson-spencer.

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