PointsBet hides four legit NFL tickets among 10,000 counterfeits in new work via Sunday Gravy
PointsBet has given away four legitimate NFL tickets hidden among 10,000 counterfeits, as part of its latest work with Sunday Gravy.
The activation, Legit or Counterfeit, played off the frenzy surrounding hard-to-get NFL tickets and the inevitable scammers looking to take advantage of fans desperate to get their hands on them.
The idea also hit the streets of Melbourne, with social content showing influencers disguised as dodgy ticket scalpers in trench coats and dark glasses, approaching unsuspecting fans and offering them the chance to get their hands on legitimate tickets.
The activation continues PointsBet’s ‘You Bet We Did’ platform, which has seen the brand create and insert itself into moments around sporting culture.
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