Melissa Fein appointed Accenture Song U.S. Media Lead

Accenture Song has appointed Melissa Fein as its U.S. Media Lead, effective October 1, 2026.

Fein moves into the role from her position as Accenture Song ANZ Media Lead, where she played a pivotal role in establishing and scaling the organization’s media capability across Australia and New Zealand.

Since joining Accenture Song in 2024, she has helped build a differentiated media business that brings together media, creativity, technology, data and customer experience to drive growth for clients. Under Fein’s leadership, Australia and New Zealand have become an important example of how media can operate within Accenture Song, helping clients connect marketing investment more directly to business growth and customer outcomes.

Australia and New Zealand remain strategic growth markets for Accenture Song. Under the leadership of Accenture Song ANZ Lead Bronwyn van der Merwe and Marketing Lead Matt Michael, Sam Geer will lead the region’s media business going forward, supported by Chris Colter and Nick Thomas. As part of Accenture Song’s global network, Melissa will continue to bring her expertise and relationships to clients across ANZ.

Says Ami Palan, Head of Accenture Song Americas: “Melissa brings extensive experience across the media ecosystem and market-tested experience from ANZ, where she helped build connected capability rooted in client growth. Her leadership, expertise, and client-centric approach will be a tremendous asset to our team, and we’re excited to welcome her to the U.S.”

Says Matt Michael, Droga5 ANZ CEO & Accenture Song ANZ Marketing Lead: “Mel’s appointment is a proud moment for our ANZ business and a clear recognition of the media capability together. Her leadership has helped create real momentum in the market, and that momentum continues with a deep bench of talent and strong client relationships. Our ANZ clients remain in excellent hands as we move into the next phase of growth.”

Says Fein: “I’m incredibly proud of what we’ve built across ANZ, and of the team that made it possible. We set out to build a media capability that was more connected, more client-focused and more directly tied to growth. The opportunity now is to bring those learnings to the U.S., while continuing to collaborate with colleagues and clients across Accenture Song globally. I am excited to help connect ideas, talent and innovation across markets as we continue shaping what modern media can look like for clients.”

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