De’Longhi enlists Brad Pitt and 16 dogs for new Spike Jonze-directed campaign via LOLA Madrid

Starring Brad Pitt, De’Longhi’s latest campaign via LOLA Madrid, showcases the unparalleled importance of cultivated coffee rituals, as Brad faces his toughest critics yet – his own dogs.

Directed by Spike Jonze, the story is set in a home Brad shares with his 16 four-legged roommates. Brad longs for just one quiet morning where he can enjoy a cup of coffee from his De’Longhi machine. Instead, there seems to be a complicated dynamic at play with the roommates (this can be said for any roommates, right?) every single morning. Lawrence wants to know why he got up late. Kyle wants to know why the dishes aren’t done. Patrick wants to know why he’s dressed up. In this film, a man tries to navigate the perils of the group in search of his one small luxury: a cup of coffee.

Will he find that moment? Will he find his “Perfetto” – a small, hard-won hot or cold triumph in this world of large personalities? Will anyone?

This is the latest global campaign from LOLA Madrid in its ongoing creative partnership with De’Longhi. Together, they continue to champion the idea that coffee is more than a drink. It’s a personal ritual shaped by taste, mood, and the moments that matter most. Because when it comes to coffee, as Brad says, “Your coffee. Your way. Always Perfetto.”

Launching globally from September, the film will run across broadcast, digital and social platforms.

Says Aparna Sundaresh, Global Chief Marketing Officer, De’Longhi: “At De’Longhi, we believe that Perfetto is the spirit of immersing yourself in your coffee moment, Italian style. But perfected to your taste. Our Duo range is designed to do exactly that — it serves up your Perfetto, your way – hot or cold. Through every season and every mood. Together with Brad Pitt, Spike Jonze and LOLA Madrid, we have created a campaign that encapsulates this duality – the wins and misses, the hot and cold that swings into every moment. And who better to deliver that in a memorable way, but the duo Brad and Spike! Ably supported by a few special stars, the campaign brings banter, humour and inimitable Italian panache to not just ONE Perfetto moment but DUO Perfetto moments.”

Says Tomás Ostiglia, Chief Creative Officer, LOLA Madrid: “Brad is so charismatic, that poking fun at him only adds to his charm. Spike Jonze crafted the perfect world to do so, by giving 16 dogs their own cheeky characters and strong opinions about coffee. The creative process has been in close collaboration with Spike and the team at MJZ, whose vision makes the campaign feel fresh and unexpected in its category, establishing De’Longhi as a brand with beautiful machines, and a big personality.”

VIEW THE PRINT MAGAZINE + PAST ISSUES ONLINE. SUBSCRIBE NOW.

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel