JewishCare celebrates 90 years with new ‘We Really Really Care’ campaign via Oblong

JewishCare NSW is celebrating its 90th anniversary with a new campaign created by independent creative agency Oblong.

The campaign “We Really Really Care”celebrates the unique kind of care JewishCare has been providing the community for 90 years.

Because JewishCare care goes beyond simply giving someone what they need. It’s thinking about what else they might need, and then doing something about it.

If you’re giving someone food, you make sure there’s a little extra for later. If they’re heading outside, you make sure they have a jacket. And then you keep thinking about what they might need next.

It’s care, repeated.

That thinking is brought to life through a contextual campaign where every execution demonstrates an extra layer of care.

Across posters, aprons, Tupperware containers and bumper stickers, the message changes depending on where it appears and what someone might need in that moment. Each execution finds another small opportunity to demonstrate that JewishCare doesn’t just care. They really, really care.

Says Dalit Tender, Director of Communications and engagement, JewishCare: “Oblong’s campaign really gets to the heart of what JewishCare means and what we’ve stood for over the past 90 years. Justin and the team understood us from the outset and found a beautifully simple and distinctive way to bring that to life. We wanted the brand to look forward rather than just telling a story of our history.

“We couldn’t be happier with the work they’ve produced and the level of care they’ve put into every detail.”

Says Justin Ruben, CCO and Founder, Oblong: “The truth about Jewish care is that it’s shown over and over again.

“Until you’re stuffed full of food, carrying a jacket in 35-degree heat and receiving hundreds of text messages making sure you’ve arrived safely, you haven’t really experienced JewishCare.

“That insight became the idea behind ‘We Really Really Care’. We wanted every part of the campaign to demonstrate that extra level of care, again and again and again.”

The campaign forms part of JewishCare’s 90th anniversary celebrations.

Agency: Oblong Creative
CCO/Founder: Justin Ruben
Creative Director: Noah Regan
Strategy Director: Frank Bethal
Client: JewishCare NSW
Client: Dalit Tender, Director of Communications and engagement
Client: Emma Cohen, Manager Mental Health and WellBeing supports

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel.