Big Red Group appoints The Thoughtful Agency as affiliate agency partner
Independent digital agency The Thoughtful Agency has been appointed as Big Red Group’s affiliate agency, overseeing the company’s affiliate marketing strategy across its portfolio of brands, including RedBalloon, Adrenaline, Experience Oz and Everything New Zealand.
Big Red Group is Australia and New Zealand’s largest experience network, recognised for delivering the highest quality and most memorable experiences across adventure, travel, lifestyle and corporate gifting. This new partnership reflects the company’s commitment to expanding its digital footprint and driving measurable growth through strategic affiliate marketing.
Says John Boris, President, Big Red Group: “We are delighted to welcome The Thoughtful Agency as our affiliate-marketing partner. Their proven expertise in performance-led affiliate marketing is a perfect complement to our industry leading marketing team and ambition to extend our reach and deepen engagement across our brands. We look forward to working closely with their team to scale our affiliate channels and deepen our position as the market leader for amazing experiences across Australia and New Zealand.”
Says Chris Perkins, Affiliate & Partnerships Director, The Thoughtful Agency: “Affiliate marketing is a key channel for driving scalable growth while maintaining strong brand experience and delivering sustainable, efficient and effective results. Partnering with Big Red Group has presented an exciting opportunity to apply our performance-led, brand-first approach for affiliates — bringing together strategy, data and brand-led execution to create impactful campaigns across RedBalloon, Adrenaline and Experience Oz.”
The appointment marks a significant milestone for both Big Red Group and The Thoughtful Agency, reflecting the growing importance of affiliate and partnership marketing as a key channel in the company’s broader digital strategy. The collaboration is expected to enhance reach, strengthen partnerships and drive growth across the affiliate network.
Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin. Subscribe to Campaign Brief Magazine.
#More Creative News #No paywalls #No annual membership fees
Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel