SEO, GEO and digital PR agency Prosperity Media opens Melbourne office with marquee hire

SEO, GEO and Digital PR agency Prosperity Media has announced its expansion into Melbourne. The agency, which has been based in Surry Hills, Sydney since launching 13 years ago, has opened its first interstate office in Melbourne, based in South Yarra.

Prosperity Media has also announced its first Melbourne-based hire, with Rahul Sengupta (pictured above) joining the agency this month as SEO & GEO Lead. Sengupta’s role will be responsible for establishing the agency’s presence in Melbourne, including sourcing local talent and setting up local operations. He will also focus on enterprise SEO & GEO strategy, as well as new business development and AI search innovation.

Sengupta brings 11 years of experience and specialised technical expertise to the role. He was most recently Head of SEO Product Innovation & Analytics at Pattern Australia. A highly specialised consultant in Technical SEO and (GEO) Generative Engine Optimisation, before this he was an SEO Director at Resolution Media. Sengupta has worked across some of Australia’s largest organisations spanning ecommerce, B2B, consultancy, banking and medical sectors.

He is also a recognised thought leader in the digital marketing community, and his strategic leadership and technical acumen have contributed to industry recognition, including shortlisting for Best Large SEO Campaign APAC and Best Ecommerce Campaign APAC, alongside multiple internal awards including Innovation Champion honours in multi-regional competitions.

Sengupta has also delivered some innovative tools and solutions to market, building a bespoke LLM Accessibility Auditor which has helped him deliver standout AI SEO performance for his clients and insights which have helped shed insights into what LLMs can actually see.

Founder of Prosperity Media, James Norquay, commented on the agency’s expansion into the Melbourne market: “This expansion is all about growth. Melbourne has always been a fantastic market for us where we already serve Enterprise SEO & GEO clients in Melbourne, and we’re excited to keep expanding our footprint there. Bringing Rahul on board is a huge step in that direction. He’s a marquee hire who expands our capabilities significantly, and he’ll be leading the team on the ground in Melbourne. He’s also a key player in AI search, which is exactly the kind of expertise we need as the industry continues to evolve.”

Sengupta’s appointment and the opening of the Melbourne office form part of a broader strategy to strengthen Prosperity Media’s service delivery, grow its client base, and further cement its position as one of Australia’s leading SEO, content and digital PR agencies.

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