Momentum lands Optus retail account in multi-year win
Independent strategic creative agency Momentum has been appointed by Optus following a competitive pitch, marking a significant milestone in the agency’s continued success in partnering with major Australian and international brands.
As part of the multi-year agreement, Momentum will deliver activations across Optus’ national retail network, including major product launches, to bring high-impact brand moments directly to customers at the point of purchase.
The appointment marks another step change in the agency’s continued acceleration, building on sustained growth and a sharpened strategic direction under managing director Jen Peace.
Momentum has been steadily expanding its client base and now features a portfolio of bluechip brands such as global technology leader SAP, Endeavour Group, Heineken, Lion and American Express.
The Optus appointment reflects increasing demand for physical environments that work harder, particularly around flagship occasions such as new product launch releases.
Peace said Optus signals a step-change for the business: “We’re incredibly proud to partner with Optus at a time when retail is being reimagined as an experience-led channel.This is about creating experiences that genuinely connect with customers and leave a lasting impression.
“We’ve been deliberate about how we grow Momentum, focusing on partnering with ambitious brands where we can create meaningful, commercially impactful work. What’s exciting is the calibre of clients we’re now working with, from global technology leaders through to some of the most recognised consumer brands. It’s a reflection of the confidence in our model and the increasing demand for ideas that connect brand, experience and retail in a more integrated way.”
Says Lauren Dawber, executive general manager of marketing at Optus: “Our retail network is an important way for customers to connect with Optus, whether they are exploring our products and services, seeking advice or getting support. Momentum’s ability to create integrated, high-quality experiences will help us continue evolving our stores and make every customer interaction more engaging, impactful, useful and distinctly Optus.”
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