Domain brings immersive 3D property tours to life with the ‘open home that’s always open’ campaign via Howatson+Company
Domain has launched a new campaign introducing Matterport, its immersive 3D property tour experience. Built on the promise that with Matterport ‘the open home is always open’, the campaign, via Howatson+Company, shows how buyers can explore a property anywhere, anytime, without the timing constraints of a physical inspection.
This revolutionary way of showcasing and inspecting properties at scale, allows buyers to ‘walk through’ a home, understand its layout and flow, precisely measure any part of the room and remove furniture at the click of a button.
A series of humorous films demonstrate the features with prospective buyers “dropping in” virtually to inspect people’s homes.
Says Aisling Finch, Chief Marketing and Communications Officer, Domain: “Buying property is one of life’s biggest decisions, which is why we’re focused on creating experiences that help people feel informed and confident at every stage of the journey. Open homes are an important part of the process, but they don’t always fit around busy schedules.
“Matterport gives buyers the flexibility to explore properties on their own terms. The campaign brings that benefit to life in a distinctly Domain way, using humour and unexpected virtual drop ins to show that with Matterport, the open home is always open.”
Says Richard Shaw, Deputy Chief Creative Officer, Howatson+Company: “The innovation from Domain sells itself, it’s an unbelievable advantage when it comes to inspections. We brought Domain’s distinctive tone to the films to show it – which enjoyably meant a man in his pants “measure twice, cut once” and a group of ladies taking a “very thorough” interest in doorway dimensions over a game of cards. It’s a fun way to demonstrate a very real benefit.”
The campaign is running across Film, OOH, BVOD, social, digital and product, with integrations and amplification across major media properties such as The Block, the NRL Finals Series, and NRL and AFL Grand Finals.
To learn more about Matterport 3D tours on Domain head to domain.com.au/matterport
Client: Domain (Part of CoStar Group)
Creative agency: Howatson+Company
Chief Executive Officer: Chris Howatson
Deputy Chief Creative Officer: Richard Shaw
Group Creative Director: Simon Friedlander
Senior Copywriter: Maddy Semit
Senior Art Director: Will Loveder
Strategy Director: Joe Ronan
Group Business Director: Louise Brugman
Senior Business Director: Sophie Grierson
Business Director: Racheal Baulderstone
Chief Production Officer: Holly Alexander
Senior Producer: Natalie Greaves, Jess Walley
Head of Post Production: King Yong
Head of Music and Sound: Shane Vancuylenberg
Sound Designer and Composer: Robbie Balatincz
Head of Design: Trent Michael
Design Director: Vanessa Saporito
Senior Designers: Gabriella Dudman, Julian Hartmann-Smith
Designers: Jason Nguyen, Harry Chambers
Studio Lead: Simon Merrifield
Finished Art: Patrick Rivera
Production company: FINCH Company
Director – Freddy Mandy
CEO / Executive Producer – Rob Galluzzo
Managing Director – Corey Esse
Executive Producer – Loren Bradley
Producer – Nikki Walker
Production Manager – Jenny Webb
1st AD – Jonny Moffatt
DOP – James Brown
Production Designer – Nicki Gardiner
Casting – Felicity Byrne Casting
Wardrobe – Jo Ayling
Post-Production: Heckler
Online & VFX – Heckler
Executive Producer – Amy Jarman
Online – Julian Ford
Head of Design – Adrien Girault
Compositing – Jedidah Morrison
VFX – Piotr Stopniak, Tom Corbett, Andy Yang
Colourist – Ben Eagleton
Media Agency: PHD
Managing Director: Pia Coyle
Group Strategy Director: Kate Portelli
Group Planning Director: Gilbert Lee
Planning Director: Kiera Batman
Group Business Director: Dan Morgan
Group Media Partnerships Director: Christine Chen
Business Director: Rob Hawkins
Media Implementation Director: Lachlan Murphy
Media Implementation manager: Stephanie Law
Media Implementation Exec: Kathy Wang
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