Chapter Perth appointed strategic and creative partner for P&N Bank and BCU Bank

Perth independent brand leadership company Chapter has been appointed as P&N Group’s (P&N Bank and BCU Bank) ongoing strategic and creative partner. Chapter’s remit spans brand strategy, creative platform development and ongoing campaign development for the customer-owned banking Group.

The partnership is already underway, with Chapter delivering P&N Bank’s campaign celebrating its third consecutive Bank of the Year win in the Roy Morgan Customer Satisfaction Awards. The first major brand campaign from the partnership is currently in development for P&N and scheduled to launch in October.

P&N Group is one of Australia’s leading customer-owned banks, operating P&N Bank in Western Australia and BCU Bank in New South Wales and Queensland. Its customer-owned model means its customers and owners are one and the same.

Chapter will also be working on the BCU Bank brand and have recently completed a tour of the bank’s Northern NSW branches giving the Chapter team direct insight into the customers, communities and frontline relationships at the heart of the brand.

Rebecca Green, Head of Marketing, Customer Engagement and Brand, P&N Group. said: “P&N Bank and BCU Bank have strong histories, trusted relationships, and a clear customer-first philosophy. As we look to the future, it was important to find a partner who could help us evolve our brands while staying true to those foundations. Chapter’s strategic and creative capability, combined with their collaborative approach, gives us confidence we’re building platforms that will resonate with customers and drive sustainable growth.”

Kayleigh Holman, Brand Lead, P&N Group, said: “Since we began working together, Chapter has well and truly become an extension of our team. A perfect combination of strategic and creative expertise, Hannah and Dean go above and beyond in the work they deliver. From day one, they’ve brought fresh thinking, energy and a true partnership mindset. We look forward to what’s ahead.

Hannah Muirhead, Founding Strategy Partner, Chapter, said: “We’re beyond thrilled to be working with P&N Group. Banking has always been one of our favourite categories, so the opportunity to work across two strong brands with the genuinely lovely people at P&N and BCU is a real pleasure. Rebecca and Kayleigh have embraced us as a part of the team. We’re really enjoying bringing Chapter thinking to both brands and turning it into work that will drive their customer growth.”

Dean Hunt, Founding Creative Partner, Chapter, said: “We could not be happier. Two dream brands for us. From our first meeting with Rebecca & Kayleigh, it was clear that we were all aligned on what the P&N and BCU brands needed. It’s a fantastic opportunity to work with an organisation full of good people striving to do what’s right by its customers. We have been welcomed into the team and are looking forward to delivering a brand platform worthy of P&N and BCU. ‘Exciting times’ is an understatement.”

The first major brand campaign developed through the partnership will launch in October 2026.

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