TikTok appoints Howatson+Company

Independent agency Howatson+Company has been appointed creative agency of record for TikTok across the Asia Pacific region, following a competitive pitch process.

The appointment will see Howatson+Company lead brand-building activity for TikTok across APAC, with a major campaign expected to launch in the coming months.

The win adds another major account to Howatson+Company’s expanding client roster, following recent appointments including Commonwealth Bank’s creative account and product design and technology brand SharkNinja.

TikTok began its search for a creative partner in late 2025 as the platform looked to further build its regional marketing efforts. In Australia, the platform has continued to invest in its consumer presence, including securing naming rights to ICC Sydney Theatre, which was renamed the TikTok Entertainment Centre.

Howatson+Company declined to comment on the appointment. Campaign Brief has reached out to TikTok for further comment.

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel.