Bestads Runner-Up TV of the Week: DIA’s ‘Write DESIGNER’ via Clemenger BBDO
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s runner-up best film is The Design Institute of Australia’s ‘Write DESIGNER’ via Clemenger BBDO.
The film was selected by this week’s guest judge Kevin Pease, Chief Creative Officer, Ludwig+, Michigan.
Says Pease: “I genuinely believe in the message of this film, and it didn’t take long to win me over. It’s like a museum experience that everyone needs to see, crafted into 54 seconds. It champions creativity and proves its power over and over again, to the soundtrack of doubt. Lovely spot, and I’ll be telling all designers to follow the instructions this August.”
Designers time after time have rewritten what’s possible. But while the impact of design can be seen across every industry, designers themselves often go uncounted. For the first time, Australia’s design industry will be recognised by the Australian Bureau of Statistics in the 2026 national census. The Design Institute of Australia launched the Write DESIGNER campaign to call on more than 242 design professionals to demonstrate the power designers have to shape every part of Australia’s culture, industries, and future.
READ KEVIN’S FULL REVIEW ON BESTADS
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