Inspirations Paint appoints Dig as strategy and creative partner following a competitive pitch

Dig has been awarded the Inspirations Paint account following a competitive pitch process, taking on the brand’s full strategic and creative remit.

Dig will lead the development of a new customer value proposition (CVP) for Inspirations Paint, leading to a new creative platform for the brand.

The appointment further strengthens Dig’s growing portfolio in retail, sitting alongside Metcash’s liquor group of brands, including Cellarbrations, The Bottle O, IGA Liquor and Porters Liquor, and quick service restaurant Soul Origin.

Says Lisa Ramsey, Managing Director of Dig: “This is a great opportunity to work with a paint retail specialist that has deep expertise and a genuine focus on customer experience. We’re looking forward to bringing fresh strategic and creative thinking to a brand with such a strong foundation.”

Says Joel Goodsir, Chief Marketing Officer of Inspirations Paint: “There was real chemistry with the Dig team from the outset. Their experience across retail and hardware, combined with a clear understanding of the opportunity ahead, made them the right partner for the next phase of our growth.”

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