Michael Hill appoints EssenceMediacom across Australia, New Zealand and Canada

Michael Hill has appointed EssenceMediacom, a WPP Media agency brand, as its media agency partner across Australia, New Zealand and Canada, following a competitive review.

The appointment marks the next evolution of Michael Hill’s marketing model, bringing together media, commerce, data and AI-enabled capabilities in a connected and agile approach designed to accelerate growth, deepen customer engagement and strengthen marketing effectiveness across its three markets.

The partnership reflects Michael Hill’s continued investment in building future-ready marketing capabilities that enable the business to respond with greater speed, precision and relevance in an increasingly dynamic retail landscape.

Michael Hill also extends its sincere thanks to Omnicom Media Group for its partnership over the past five years. During that time, Omnicom played an important role in advancing Michael Hill’s media capability and supporting the business through a period of significant transformation and growth. The company is grateful for the team’s expertise, commitment and contribution to the brand’s continued success.

The appointment of EssenceMediacom follows a competitive process in which the agency demonstrated a compelling vision for the future. The partnership will be supported by a bespoke WPP Media team, bringing together specialist expertise around a single integrated model to help Michael Hill create more connected customer experiences and unlock new opportunities for growth.

Says Jo Feeney Chief Marketing Officer, Michael Hill: “As Michael Hill continues to evolve, we’re focused on building a marketing model that is more connected, more agile and better equipped for the future.

“EssenceMediacom and the broader WPP team brought an exciting vision for how media, data, technology and creativity can work together to create stronger customer experiences and drive commercial growth. We look forward to partnering with them as we continue to strengthen the Michael Hill brand across Australia, New Zealand and Canada.”

Says Pippa Berlocher, CEO, EssenceMediacom Australia & New Zealand: “We’re delighted to welcome Michael Hill to EssenceMediacom. Michael Hill is one of the region’s most respected jewellery brands, with a clear ambition for growth and a strong customer focus. By bringing together the capabilities of EssenceMediacom and WPP Media’s connected offer we’re excited to help shape the next chapter of the brand’s marketing evolution.”

The new partnership will take effect from 27th July 2026.

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