GloBird Energy appoints Paper Moose as new creative agency partner

Independent B Corp agency Paper Moose has been appointed creative partner for GloBird Energy following a competitive pitch, with the agency tasked with evolving the challenger energy retailer’s brand platform.

GloBird Energy – the Australian-owned retailer – supplies electricity and gas to over 300,000 customers across Victoria, New South Wales, Queensland, and South Australia. Together with Paper Moose they’re looking to build on their exceptional growth and drive greater brand awareness across Eastern states.

Says John McCluskey, founder and CMO, GloBird Energy: “Right from the start it was clear that Paper Moose understood our brand ethos and attitude, and they brought a brilliant brand platform idea to the table. We’re excited for a new chapter that will enable us to position the better value and great service customers will experience with us, in a distinctly GloBird way.”

Says Nick Hunter, CEO and ECD, Paper Moose: “We love partnering with challenger brands that put customers first. GloBird gets how creativity can be a driving force of growth, and we’re looking forward to launching some wildly effective work shortly.”

Work is already in train with work expected to go live in the coming months.

GloBird joins Paper Moose’s roster of challenger brand partners, adding to 15 years of delivering wildly effective work for challenger brands from Australian Ethical and felix mobile to ROLLiN’ Insurance and Young Henrys.

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