Sheet Society champions rest over routines in new brand platform ‘The Rest Is Up To You’

June 26 2026, 10:56 am | BY Ricki Green | No Comments

Australian bedding brand Sheet Society has unveiled a new brand platform, ‘The Rest Is Up To You’, encouraging Australians to reclaim sleep as a deeply personal experience rather than something to optimise.

 

The campaign challenges the growing culture of sleep tracking, hacks and performance metrics, arguing that sleep has become another project to perfect, fuelled by an endless stream of products, discipline and data.

Instead, Sheet Society positions its bedding as a way to create a better night’s rest without the noise, encouraging people to embrace sleep on their own terms.

Directed by Simon Eeles and shot by Melbourne-based cinematographer Alex Serafini, the campaign features more than 30 Australian makers, artists and creatives, including florist September Studios, cook and event stylist Stories to Gather, ballerina Benedicte Bemet and artist Amanda Jones.

Launching alongside the campaign is Sheet Society’s first Annual Rest Report, which explores how Australians really rest, what gets in the way, and how being under-rested affects how people think, feel and show up each day.

The report will be amplified through a partnership with Broadsheet, with the aim of positioning Sheet Society as an authority on rest, beyond its role as a bedding retailer.

Creative Director: Jen Scalzo
Creative Producer: Lauren King
Director: Simon Eeles
Director of Photography: Alex Serafini
Talent: Terri-Leigh Jacobs
Editor: Sarah Saw
Set Design: Helena Inez Abapo
Set Design Assistant: Kirby Gallagher & Mae Hartick
Sound Designer: Galen Strachan
Senior Graphic Designer: Kara Lopa Silva
First Assistant Camera: Oscar Nastri
Gaffer/Grip: Daniel Carr
Best Boy: Michael Hales
Stylist: Phoebe Wallace
Hair & Makeup: Jordan Hallewell
Voiceover: Rachel McCann
Copywriter: Katie Hannagan
Marketing: Rosie McFarlane & Alix Watson

 

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel.