TBWA\Sydney wins Gold Lion for mycar’s “The Sunburnt Car” in Cannes Outdoor Lions
TBWA\Sydney has won a Gold Lion in the Cannes Outdoor Lions for mycar’s “The Sunburnt Car”. From 1,410 entries submitted in the Outdoor Lions, TBWA/Sydney was one of just seven agencies globally awarded Gold.
The campaign, created in collaboration with Bolt, ODD STUDIOS, Hearts & Science and Eleven, brought the dangers of Australia’s brutal UV conditions to life through a car reupholstered in hyper-real “skin,” visually mimicking the damage sun exposure inflicts on the human body.
From 1,410 entries submitted in the Outdoor Lions, TBWA/Sydney was one of just seven agencies globally awarded Gold.
Recognised for overseas work, The Glue Society and Revolver have also scored two Bronze Lions in Outdoor for Channel 4’s “Dirty Business” via Biscuit Filmworks and 4Creative + Channel 4, London, and StreetDoctors’ “Fatal Question” via Biscuit Filmworks and Saatchi & Saatchi, London.
The Grand Prix in Outdoor was awarded to GUT, Sao Paulo for Mercado Livre’s “Field Barcode”.
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