Kleenheat puts ease at the centre of new brand platform created by The Brand Agency Perth
Kleenheat has unveiled its new brand platform, ‘Too Easy’, created by The Brand Agency Perth to bring to life the simplicity, value and rewarding customer experience it offers Western Australians.
The platform builds on Kleenheat’s growing reputation for customer experience, following recognition by Canstar Blue in 2026 as Australia’s Most Trusted Natural Gas Supplier for four consecutive years, alongside awards for Most Satisfied Customers in WA for Natural Gas and Innovation Excellence for its Spark solar and battery offering. The new platform further reinforces the company’s focus on delivering simpler, smarter energy solutions for WA households.
Kleenheat’s Marketing Manager, Rachel Ivey said the campaign was developed around what customers increasingly want from their energy providers.
“People want energy to feel straightforward. They want transparency, value and support that fits into their lives,” Ms Ivey said.
“Built around a simple but powerful idea, that energy should be effortless, ‘Too Easy’ reflects our focus on removing friction across every part of the customer journey, whether that’s switching providers, accessing rewards or exploring solar and battery solutions for the future.”
The ‘Too Easy’ campaign will roll out across multiple channels across WA in the coming months, supported by an integrated campaign designed to showcase how Kleenheat is making energy easier for today’s customers and tomorrow’s energy needs.
Created in partnership with The Brand Agency, Supaflr Production and Initiative, the platform leans into Kleenheat’s challenger mindset with a campaign that is confident, local and intentionally uncomplicated.
At the centre of the platform are three priorities: making it simple to get started, delivering more everyday value, and building long-term trust with customers. Customers can switch or sign up online in minutes through a streamlined digital experience designed to keep them in control. Beyond energy bills, customers can also access exclusive partner offers and rewards through brands including Flybuys, RAC, OnePass and Fremantle Dockers.
The platform also highlights Kleenheat’s locally based customer support and its growing Spark solar and battery offering, which allows customers to compare options online, receive quotes from local installers and manage installation through one streamlined process.
Credits
Client: Kleenheat
Rick Newnham – Head of Natural Gas and Electricity
Rachel Ivey – Marketing Manager
Natalie Cole – Campaign Marketing Manager
Mish Sequeira – Campaign Marketing Coordinator
Ben Cheng – Digital Advertising Coordinator
Felicity Fawcett – Campaign Marketing Manager
Agency: The Brand Agency, Perth
Creative Director: Steve Straw
Senior Art Director: Jake Ransom
Senior Copywriter & ACD: Lachlan Banton
Business Director: Evan Murie
Account Director: Paula Helander
Account Manager: Alex Noyes
Strategy Director: Jeremy Gryguc
Senior Producer: Rozie Fretz
Finished Artists: Jules Farnan, Nic Commons, Paul Connelly
Photography: Julien Solecio
Production Company: Supaflr
Director: Frank Carroll
Executive Producer: Hollie Gibson
Production Runner / Unit: Nicole Tan Emery
Production Runner / Unit: Giacomo (Jack) Groppoli
1st AD: Kiran Wilson
DOP: Justin Griffiths
Sound Operator: Ash Charlton
1st AC: Arty Bienkowski
2nd AC: Bri Trinidad
2nd AC: Nikita Caylun
Steadicam Operator: Sean Corbett
Grip: Clint Lawrence
Gaffer: Grant Wilson
Best Boy: Dillain Beaman & Patrick Farrel
Elex Best Boy: Luke Corbett
Elex Assist: Arif (Alfie) Defty Rashid
HMU: Kate Farmer
Art Department: Sally Phipps
Art Dept Assistant: Olivia Beumont
Art Dept Assist: Kaylee Kiggott
Wardrobe: Sophie Fletcher
Wardrobe Assist: Ruby Trevor-Mills
Safety Coordinator: Lee Burns
Locations: Crystal McCallum
Casting: Megan Carpenter
Post Production Studio: Raz Rentals
Onlne: Paul Komadina, Cal McLean
Cast: Kaila Ferrelli, Evan Williams, Maurice Meredith, Leanne Curran, Jack Jovcic, Dan Paris, Meg Aspinell, Jordan Gallagher, Martina Breen, Louis Spencer, Aaron Sawmadal, Aryan Gupta, Cat Jane Shepard, Charlie Young, Henry Mendes, Mason Hewitt, Katie Walsh Shalom Ali, Ronak Bhalvani
Sound Studio: Fable, Nick Gallagher
Media: Initiative, Perth
